Business Growth Speaker Debbra Sweet Delivers Keynote Speech At San Diego BNI Networking Event

Debbra Sweet, an expert on the subject of Business Growth for entrepreneurs, spoke a at BNI San Diego business networking event yesterday concerning growing business through effective referrals.

SAN DIEGO – May 12, 2016 – PRLog — Debbra Sweet, an expert on the subject of Business Growth for entrepreneurs, spoke a at BNI San Diego business networking event on May 11th, 2016 concerning growing business through effective referrals.

The Handlery Hotel, located in Mission Valley in San Diego, CA was bustling with business professionals in the early morning hours of  Thursday May 11th, 2016 as proactive entrepreneurs gathered to learn about the benefits and insights of building a structured referral system into their business growth plans.

Debbra Sweet, a business growth expert, specializes in change management in the areas of body, mind and business, was invited to be the keynote speaker at this event. She delivered a keynote presentation designed to introduce attendees to a system to effectively grow their networking team, contact sphere and client base through a strategic approach that leverages time and delivers results.

Those who have been attendees at any of Sweet’s events say: “There are people who talk about doing things. Then are people who actually do those things they talk about. Debbra is a doer. What she says she’ll do, she delivers150%”. Others declare: “She has the ability to engage you from the beginning with confidence and comfort. You know standing before you is someone who will lead and who truly cares about you, your success and your results”.

Sweet has developed a reputation as a motivational speaker and entrepreneurial leader who not only teaches, trains, coaches and consults on the subjects of: leadership, business, marketing, sales and wellness- but she is one whose peers confidently share “She lives it.”

Sweet is a Director Consultant for the local BNI region in San Diego CA. since 2005 and has been involved with this organization starting in 1997. She is a Certified Trainer in Word of Mouth Marketing.

A multipreneur herself Sweet has a rich, dynamic, substantive and practical approach to all she does. Very results focused, she specializes in working with business owners and executives to help them increase their profitability through planned, targeted, effective sales, marketing and revenue generation.

Debbra Sweet is based in San Diego County however frequently travels to other states to speak on various business subjects. She is also a best selling co-author of the New York Times Best Seller “Masters of Sales” and the lead author in the “Power of Leadership” book series.

For more information on Debbra Sweet business growth speaker visit: http://www.debbrasweet.com/networking.

 

3 Reasons Why Leading Yourself First Matters

V.C.P.

Three little letters.

One powerful concept.

Once you understand this concept, you can start to experience the transformational benefits it can bring into your life and business.

What does VCP® mean?

1. Visibility
2. Credibility
3. Profitability

Where you are at on the VCP curve impacts your effectiveness as a leader, your networking time, your results. (VCP applies in all facets of life. Not just business and networking.)

The VCP curve is the process of moving from invisibility, to becoming visible. Once you establish visibility then you need to reach a state of credibility, then finally achieving a level of trust that brings profitability from your time, efforts and energy.

Start seeing where you are visible

When you network as a way to grow your business or support personal causes, you are visible. When you take on a leadership position, you have immediately positioned yourself to be visible.

Whether you like it or not, visibility comes with the role and responsibility of leadership.

Being visible is easy. You can be physically present and visible by attending networking functions, meetings, showing up for work, taking care of clients, vendors and even doing things with colleagues.

Belong to any online networking groups? You have a digital life. You have a level of visibility even if you do not participate in the online activities of the groups.

Are you a member of any service club, trade organization, church, community groups? Do they have a roster of members? Do you attend their meetings? You have  a level of visibility here.

Ever stand in line at the grocery store, at the bank or even wait to get into a local sporting event? You are visible here too!

Why does awareness of your visibility matter?

Being visible is easy.  Just because you are visible does not mean you are credible.

Being credible when being being visible is a goal effective leaders strive for.

How does learning to lead yourself first, and have a goal to move up the VCP ladder matter?

People will follow those who they trust. It takes a long time to build trust, takes a few seconds to break it.

If you are visible, but not credible, people will not trust you.  Think you will get abundant, quality referrals without strong credibility?  Think again.

Think you will be a great leader when what you say and what you do are not in alignment? Think again.

What is needed to lead yourself and move from invisibility, to visibility onward to credibility?

Take action to lead yourself by:

• being attentive to what you do
• why you do it
• how you do things
• when you do things
• where you do things and
• with whom

The most effective leaders live and work with transparency and personal  integrity. They are highly aware that everything they do while at work or play, is a direct reflection of who they really are.

Ever seen a doctor who is clearly overweight and out of shape? They stand before you huffing and puffing. Sweat dripping down their neck, forehead and face because all they did is walk to see you?  Yet, this very doctor tells you that you need to ‘loose weight and start exercising’ to cure your ailment.

Ever call a business with a concern, or problem you need help with and the customer service person says in a rote way “I’m sorry for your problem”… but what you feel on the phone is that they really don’t care? You can tell it’s simply just a statement they are trained to say.  How does that moment make you feel? Does it add to the problem, or do their words (without feeling) provide comfort, peace and a lead to a resolve?

Those are two simple examples of people living, working, talking and yes, even ‘leading the moment’ without integrity. Both stories show a type of  visibility, but both lack credibility with their words and actions.

What you say, what you do, when you do it, how you do it and with whom…matters.

Great leaders need to be consistent in all they do.

It’s easy to fake words.  Faking behavior is not so easy – especially over the long term.

Some people will say anything to anyone to get what they want. This is not leadership.It’s manipulation. This type of person does not live with integrity. The words they say may sound sincere, but sincerity is no guarantee for truth.  It’s easy to sound sincere if the first person you lie to is yourself.

This is where the real opportunity to lead yourself really presents itself.

Are your words, thoughts, actions in alignment all the time? Everywhere and with everyone? Or, do you think,speak and act one way with some people, then change how you speak, act and think with others?

Do you put on your ‘best behavior’ hat when you network, or work with clients face to face- and turn around criticize, judge, demean or speak ill of them behind their back?

Have you boasted about how important people and relationships are only to blow off meetings, show up late all the time, come in half prepared?

What about those days where little challenges that frustrate us all have you reach a point where to complete strangers you are rude, obnoxious, belligerent simply because you feel entitled to do so since you are having a bad day?

What if this ‘bad day behavior’ happens often- and unbeknownst to you, one of your best clients, who you’ve told how much you value people – sees you from afar treating others this way? Do you think he will be your best client very long? Do you think he will refer his trusted friends to you?

Take the lead with yourself

You need to be able to lead yourself first with integrity, authenticity, transparency and willingness to ‘do what it takes’ to be your best.

Not there yet? That’s o.k. You have a place to start.

Are  you already there? Congratulations!

The best leaders will never ask anything of others that they themselves will not be willing to do. Ask yourself to be your very best self.   Be aware that your VCP is in play at all times.  You can move up the VCP curve. You can also move down it. You can move down it so far and fast that you might not be able to easily recover.  Be attentive at all times.

When you lead yourself first, you set the example. You learn through experience what it takes to have the commitment, discipline, dedication, and learning curve of how to humble your heart, set aside your ego.  Start to live with honesty to your own self, in all areas, at all times.

I am not talking about being a perfectionist – nor being perfect. No one is perfect.

I am talking about having an awareness of your strengths, your good qualities, your great qualities.  What are areas in your life and skill sets are at a place of excellence right now? What are areas in your life and skill sets that could use improvement? Where do you need support? Who can you reach out to mentor, train or support you?

Live each day, one day at a time.  Great leaders are life long learners. Learning to lead yourself takes time.

Just remember this: the concept of “Do as I say, not as I do”… doesn’t work for effective leadership.

Your actions DO speak louder than words.

People today have access to more info, more ways to spread info about you. When you lead yourself first, get your house in order.  Then you will have more insight, wisdom, an authentic voice when it’s time to network and  time to lead others.  Lead yourself with excellence so that when people talk about you, it builds your reputation.

This is vitally important when you are eventually in a place to lead the leaders.

Be the change you want to see.

You are reading this to increase your skill sets and understanding about how to be a leader when networking.

The people I work with most often want results.

To get results your networking time, you need to ‘walk the walk.

Effective Networking is about building deep, quality relationships.

Relationships take time to develop.

During that time, you are really building and increasing the trust factor between you and those you network with?

Depending upon your reason for networking, it may not be the relationship between you and your networking circle that matters.  It does, (very much)- but often, when business professionals are networking, their goal is to have access to the people your ‘people’ know.

When you lead yourself with excellence in all areas, the bond, trust between you and your first level contacts will be strong.That’s important when they go to vouch for you to their contacts. Those contacts might be their friends, family, peers, customers, vendors, acquaintances.

When you are networking, your reputation (built upon your words, actions, deeds, attitude, ethics and ability to deliver that which you say you will) has a direct impact on the reputation and quality of relationships the person who refers you has with their contact sphere.

The risk is high when we work by referrals.

If you are looking to network for many years to support your businesses, your personal life, your passions or even your social responsibility causes… your ability to lead yourself first…matters.

Your reputation matters.

Your time matters.

You matter.

Question:  What is one action you can take that will increase your credibility? Share your answer on Facebook, Twitter, or LinkedIn.

Here’s to you taking action to lead yourself!

Debbra Sweet

VCP® was developed by Dr.Ivan Misner.
Dr. Ivan Misner lives a full life. An entrepreneur, businessman, philanthropist, and bestselling author, he has achieved enormous success in each field. He is the Founder of BNI, the world’s largest business networking and referral organization. In addition, he is the Senior Partner for The Referral Institute, the world’s leading training company on referral marketing.

Leadership Skills Training Expert Debbra Sweet Speaks on Growing Business by Referrals

This Thursday, February 5th, Debbra Sweet will be one of the featured speakers at the upcoming BNI San Diego Event in recognition of International Networking Week 2015.

Yesterday kicked off the 2015 International Networking Week, filled with events taking place globally to recognize the impact that word of mouth networking (referrals) has had in the business community.

Part of that global celebration includes a local event taking place Thursday, February 5th from 11:30 am until 5 pm at the Handlery Hotel in Mission Valley, hosted by BNI San Diego.

Debbra Sweet, a leadership expert, who specializes in change management in the areas of body, mind and business, was invited to speak on the topic of the ‘Growing Your Team” as part of the event.

Sweet has developed a reputation as a leader who not only teaches, trains, coaches and consults on the subjects of leadership, business, marketing, sales and wellness- but she is one whose peers confidently share “She lives it.”

Those who have been clients, students or attendees at any of Sweet’s events say: “There are people talk about doing things. Then are people who do. Debbra is a doer. What she says she’ll do, she delivers150%”.

Others declare: “She has the ability to engage you from the beginning with confidence and comfort. You know standing before you is someone who will lead and who truly cares about you, your success and your results”.

Sweet is has been a Director Consultant for the local BNI region for 10 years, and has been involved with this organization for close to 18. She is a Certified Trainer in Word of Mouth Marketing and will be delivering a workshop designed to teach attendees on how to effectively grow their networking team, contact sphere and client base through a strategic approach that leverages time and delivers results.

This is a day of interactive attendee participation workshops featuring the topics of:

• Embrace Quality
• Grow Your Team
• Seek Engagement

Dr. Ivan Misner, founder & BNI Chairman of Board will open the session via webcam. He will address “3+1 = Member Success”, and will be taking personal questions from the attendees.

A successful business owner of a few different companies, Debbra Sweet is located in San Diego County. She is also a best selling co-author of the New York Times Best Seller “Masters of Sales” and the lead author in the “Power of Leadership” book series

Sweet specializes in working with business owners and executives. At Sweet Marketing Solutions she helps them increase their profitability through planned, targeted, effective marketing. At Thrive Right Consulting, she works with individuals, companies and organizations to help them create a solid foundation to Thrive in body, mind and business.

If you have a simple or complex problem that requires high-level thinking, Debbra has the insights, skills, attention to details and resources to provide solid solutions.
She’s ready to dig deeply into a problem or situation, sorting through the variables and nuances. Then she takes the time needed to figure out a solution. When she presents solutions and options, it will be carefully considered and presented in a rich, dynamic way with substantial content.

For more information on Debbra Sweet go to: www.DebbraSweet.com

Power of Leadership Expert Debbra Sweet Featured Speaker at October First Friday Breakfast

The Power of Leadership in Business Networking
 
Networking is not a new concept. Leadership is not a new concept. Leadership when networking is a new concept. It is simplistic, yet profound.

What is it that people do when networking that clearly identifies them as a leader? What is it that they need to know in order to be a leader when they network? Why is it important to understand this concept — especially in today’s new business community?

Debbra Sweet, a leadership development expert specializes in change management in the areas of marketing, business, leadership, and wellness. She’s a lead author in the book titled “The Power of Leadership in Business Networking”, book four of the twelve book series.

Debbra spoke to a full room of North San Diego county business owners and professionals on this topic at the Carlsbad Chamber of Commerce’s First Friday Breakfast, which was held Oct. 7 from 7 a.m. to 9 a.m. at the Hilton Garden Inn, Carlsbad Beach, 6450 Carlsbad Blvd.

Sweet gave tips that will helped attendees hone their business networking skills to get results. Sweet has been called a “people mover,” as she has the ability to move people to take action and get lasting results in their businesses and lives. Her insightful, interactive and powerful presentation based upon her book engages attendees to understand how their thinking and actions influence their results from networking.

Over 100 Audience members discovered three foundational cornerstones to being a leader when networking. These included:

•How to lead yourself

•How to lead others

•How to lead the leaders

She also gave insights on how leaders understand
• How to choose the right system to support your networking success.
• How your social footprint precedes you.
• The difference between an “Open 2” and a “Closed 3.”

The First Friday Breakfast is the Chamber’s premier networking and business promotional event and one of its most regularly attended monthly programs.

One of the attendees shared with Sweet “I am a Toastmaster and have great admiration for outstanding speakers like you.  Thanks for a lovely presentation.”

Michael J. Lambert, Broker Associate

Another attendee, Christine Blindell complimented Sweet’s delivery and style saying “She (Sweet) was one of the top two presenters of the year at these first Friday Breakfasts.

Sweet, who also is the lead voice on The Power of Leadership Radio is known around the country as an expert in Networking, Leadership, Sales, Marketing and Wellness.

Her fresh perspective on sometimes controversial views  how people today are able to be amazing leaders is leading many to rise up in ability to lead, professionally and personally. Debbra Sweet is never one to be happy with the status quo and she’s not afraid to help others move out of their comfort zone to achieve results.

Sweet believes there is a severe lack of leadership skills prevalent in society and in the world today. It starts with government and trickles down to the family unit. This lack of quality leadership is the cause of most strife and unrest in the world today.

As leaders are growing ever weaker in their leadership skills, the youth of today grow up to be weak in leadership skills themselves. This has an ever downward spiraling impact on the way government and business operates and how adults raise their children.

Instead of complaining about the way things are, she made a choice. She chose to embrace the calling of being in leadership roles that were placed before her for many decades.  She made a choice and decided to do something about it. She is a voice that is changing the way people think and act about leadership. She is moving people to take action for improvement and betterment.

Leadership Skills Development Training Expert Debbra Sweet Featured at Vista Chamber Book Club

Since Sept 2nd, 2011 as aLeadership Skills Development Training Expert I have been a featured speaker monthly at the Vista Chamber of Commerce Book Club.

 

Friday September 2nd was the first month of the Vista Chamber of Commerce’s Business Breakfast Club.  The Business Breakfast Club is  a Networking group that promotes, teaches, shares and practices “best practices” in Business.   As an  author of “The Power of Leadership in Business Networking”  I has been the guest facilitator/teacher.  

 

The Business Breakfast Club will meets every other Tuesday at 7:30 a.m. at the Vista Entertainment Center.

 

As a leadership development expert Ispecialize in change management in the areas of marketing, business, leadership, and wellness.  I have been invited to be a regular speaker and trainer for the new Friday Morning Networking program being offered through the Vista Chamber of Commerce.

As a resident of the Vista community since 1993 I saw  this as a perfect way to give back to the local businesses in the area.  My expertise in leadership and  many years of experience as a certified trainer of Word of Mouth Referral Networking has positioned me as a leading expert in this topic.

The lead author of “The Power of Leadership in Business Networking” book series, the voice of “The Power of Leadership Radio” as well as a much requested speaker and trainer on the topic of leadership and networking, I actually have  developed a special series of interactive learning workshops for the attendees of the First Friday Book Club.

The attendees at these Friday morning sessions have been returning each month to be with me to learn about marketing through networking while developing leadership skills.  One member who came specifically to see me speak each month recently raved:

“Thanks so much!  It was a fabulous meeting this morning.  There also seems to be a good energy and momentum to the group! I think the fantastic leadership of Ashley and the “learning environment” created by speakers such as Debbra really make it special!”

Maureen Barrack, Clinic Director

My years of teaching and building businesses by way of integrating word of mouth marketing and networking along with other methods of effective marketing has gives me a unique perspective as a leader in this area. My track record is strong as she has helped many businesses develop ROI in the millions with her knowledge, teaching and training on this subject.

When I am asked about the concept of “The Power of Leadership in Business Networking” book, I share: “This book is not about teaching how to be a leader. This is not about how to network. The concept is how to Be a leader When networking.”   

 “The world is a different place today. It’s not enough to just talk about leadership. You have to live it.  In business, a core commonality of people is to network, to build community.”

“Unfortunately, there are many people who come to networking situations with lack of knowledge that every thing they do has a direct result on whether they will, or will not, achieve the goals they set forth with their networking.  

This book, along with the leadership training program my company has, opens up eyes and awareness that one must be a leader when networking.  This subject is hot on the ears of those who want better business, better results, better relationships- whether it is in the corporate world, mom and pop businesses, amongst college  peers or even at social events.”

My professional and personal experiences validate my reputation with other business owners. People are looking for someone they can look up to, aspire to, someone who is easy to talk to on a personal basis. That is exactly what I do.  I am relatable.  I do my best to be  a people’s person and  a great mentor of success.

For more information about the Power of Leadership Book series or to book  me for an event, go to http://www.PowerOfLeadershipTraining.com

Here’s to your success!

Debbra

Business Breakfast Club- I get to Speak on Power of Leadership Tomorrow.

 Join Me Tomorrow as I take business owners and professionals in the Vista area as we start the upcoming 4 month series going through the Power of Leadership in Business Networking book.

This series of meetings is brought to you by the Vista Chamber of Commerce.

I am honored for the opportunity to do this. 🙂

Business Breakfast Club

Date: September 2, 2011 Time: 7:30 AM – 9:00 AM

 Event Description

Join us on Friday September 2nd for our Business Breakfast Club.  The Business Breakfast Club will be a Networking group that promotes, teaches, shares and practices “best practices” in Business.  Debbra Sweet, author of “Leadership in Networking” will be the guest facilitator/teacher.  The Business Breakfast Club will meet every other Friday at 7:30 a.m. at the Sunrise Cafe in Vista.

For more info about the Power of Leadership Books click here.

Leadership Development Training Expert Debbra Sweet Speaks to No. County Women’s Networking Group

On July 13 2011 Debbra Sweet, founder of Sweet Marketing Solutions and Author in the Power of Leadership Book series, taught about the Power of Leadership in Business Networking to the North County Woman’s Networking Group.

FOR IMMEDIATE RELEASE

Debbra Sweet The Power of LeadershipPRLog (Press Release) – Aug 28, 2011 – The most influential women in women history did not succeed merely by themselves. They had a cohort of their fellow women peers to look to for help, support and inspiration. These historical figures are teachers to womankind, just as much as mothers are teachers to their children and teachers to the rest of the world through their sharing of knowledge, experience and wisdom.

Debbra Sweet, a leadership expert, who specializes in change management in the areas of marketing, business, leadership, and wellness was invited to speak at the North County Woman’s In Networking Group (NCWIN) on the topic of the ‘Power of Leadership In Business Networking’.

 

Sweet, a successful business owner of a few different companies located in San Diego County, is also an author and speaker in the areas of leadership, business, marketing, sales and wellness.   Sweet is getting booked often now to speak on the topic of Leadership in Business Networking.

Her years of teaching and building businesses by way of integrating word of mouth marketing and networking has positioned Sweet as a leader in this area. Her track record is strong as she has helped many businesses develop ROI in the millions with her knowledge, teaching and training on this subject.

When asked about the books concept, Debbra shares “This book is not about teaching how to be a leader. This is not about how to network. The concept is how to Be a leader When networking.”   She goes on to say “The world is a different place today. It’s not enough to just talk about leadership. You have to live it.  In business, a core commonality of people is to network, to build community.”

She continues: “Unfortunately, there are many people who come to networking situations with lack of knowledge that every thing they do has a direct result on whether they will, or will not, achieve the goals they set forth with their networking.  This book, along with the leadership training program my company has, opens up eyes and awareness that one must be a leader when networking.  This subject is hot on the ears of those who want better business, better results, better relationships- whether it is in the corporate world, mom and pop businesses, amongst college  peers or even at social events.”

The NCWIN, who brought Sweet into their luncheon event on the 13th of July, is a collaboration of prestigious businesswoman and entrepreneurs in San Diego North County. The NCWIN’s goal is to promote networking with the common focus: to aid one another in owning and developing successful businesses.

Sweet was invited to speak at the July luncheon and the attendee’s were riveted to the content she shared.  Sweet’s unique delivery engages the participants and grasps their attention.  “I speak to the participants and with the participants, not at them,” she explained.  Sweet’s positive disposition and upbeat personality left her audience craving more; more information, more knowledge, more Sweet!

The response Debbra received from the women at NCWIN was overwhelmingly positive and motivational. “The women were hungry for more and eager to share what they learned with their family and friends. Leaderships transcends past the business world and into all aspects of our lives,” Sweet informed.  

Sweet speaks at national and international conferences too.  Since her expertise is not exclusive to Leadership, she often will get asked to teach and train on other subjects as well.   What she does best is help people identify those areas they need to, and want to, grow in.  She then helps them research, plan, implement and navigate through the steps needed to achieve success.

“It is inspirational and invigorating to have an esteemed businesswoman, mentor and mother as a motivator and educator speaking to our members,” proclaimed one of the NCWIN board members.  “Sweet really does have the niche for public speaking.”

It is her professional and personal experiences that validate her reputation with these women. People are looking for someone they can look up to, aspire to, someone who is easy to talk to on a personal basis. That is exactly what Sweet does. She is relatable.  She is a people’s person. She is successful and is a great mentor of success.

Summary:

Leadership Training expert, Debbra Sweet,  is called “A People Mover”. She’s an agent of change. In life, business, marketing, sales, leadership, health & wellness.

A believer that change, on a larger scale, starts first with the individual Debbra Sweet is an advocate for the power and potential of human capital. She’s a living example of the unlimited creativity of mind, the resilience in the physical body and emotional spirit- and a supporter of systems for accountability that tie it all together. As an agent of change- her focus is single; to help others produce amazing results.

For more information about the Power of Leadership Book series or to book Debbra for an event, go to http://www.DebbraSweet.com
# # #

 

 

Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010

On Friday, February 7, 2011 San Diego marketing consultant Debbra Sweet received an award in recognition for her leadership and high skill set for mentoring, teaching, and supporting entrepreneurs within local chapters of BNI.

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Feb 12, 2011 – Debbra Sweet is the founder of Sweet Marketing Solutions, an integrated marketing communications firm headquartered in San Diego.  Sweet Marketing Solutions specializes in the development and implementation of business systems and niche marketing plans for service oriented companies.

The daughter of entrepreneurs Sweet is no stranger to the unique challenges that come along with entrepreneurship.  She credits her success and ability to coach, mentor, train and lead business owners on how to achieve ROI through effective marketing to the fact that she has been surrounded in the business climate her whole life.

Taking on the spirit and excitement of owning a business at an early age, Debbra Sweet brings a unique perspective to leadership and marketing. People who know her realize very quickly that she leads with confidence, a vision for success and a can-do attitude. When it comes to setting high goals and working towards achieving them, Sweet is not afraid to set the vision a bit out of the comfort zone.

The local businesses that Sweet oversees within the San Diego BNI organization speak well of her and her willingness to stretch them to achieve what they call “outrageous goals”.   They say “With Debbra you always know where you stand. She’s not afraid to give a straight talk, but it’s done with respect and humility. She leads by example and will stand firm on keeping us accountable to the goals we set. In fact, this is one of the reasons why we’ve been able to consistently millions of dollars of business for each other in one of the worst economic times in this century.”

Debbra draws from her extensive background in sales, marketing and advertising, promotions working for large corporations as well as family owned businesses to lead and guide others to success. She has a keen ability for big picture thinking, detailed planning, and out of the box creativity.

Her hands on experience as a top producing employee in her early years in cities that were cultural melting pots, and successfully building her own businesses since 1991,
Sweet works effectively with a wide variety of businesses and people who bring diversity of backgrounds along with various levels of business acumen.

Sweet attributes the results she generates for clients as well as the San Diego BNI members she leads to the fact that she genuinely cares about helping other people and businesses succeed. She says that her willingness to serve others and do what she can to help them achieve long-term growth is motivated by the joy she feels when she witnesses that ‘a-ha moment of recognition and belief’ a person has when they realize someone is there to stand with them through thick or thin.

As lead marketing consultant at Sweet Marketing Solutions, Debbra works with entrepreneurs all over the country. As an integrated marketing firm, Sweet Marketing Solutions develops strategic marketing plans for businesses that are committed to growth.
Blending effective online and off-line marketing to create an integrated approach for short-term and long-term results, Sweet has always been a believer in the power of word of mouth marketing when it is done correctly as part of a successful business marketing plan.

BNI is the world’s largest professional networking organization. On a weekly basis, members gather together in chapters around the world for the sole purpose of generating referrals that should lead to close business for one another.   BNI is the largest and strongest organization of its type. It is well known that the reason it has been successful is due to the fact that within the organization, members receive college level education in the development of the skill sets needed to the effectively network.

Debbra has been a member of BNI since 1997. She took on a roll as a director within the San Diego area almost 6 years ago.  As a director Sweet is one of the local trainers and is certified to teach word-of-mouth marketing. She oversees seven of the 37 chapters in the San Diego region. The award she received was due to the fact that her seven chapters of entrepreneurs closed over $7.5 million in business for one another in 2010.

Her leadership skills, training, and mentoring her chapters also gained her recognition for having the top three producing chapters in the San Diego region. When you take into consideration that business by referral is not a get rich quick overnight way to build a business, those millions represent more than just closed dollars.  They represent a lot of time, dedication and high commitment to achieving success for one another.

For more information on Debbra Sweet and Sweet Marketing Solutions see: http://www.sweetmarketingsolutions.com

Sweet Marketing Solutions brings you to Get Motivated Seminar

For all of our Target Market Class Attendees:

As a Thank You for being part of this classroom workshop, Sweet Marketing Solutions has a special gift for you. At the end of the class, you will receive a ticket to the Upcoming ‘GET MOTIVATED’ event taking place at the Valley View Sports Arena in San Diego.

You will receive a complimentary $39 Executive Seating Ticket for the GET MOTIVATED seminar on March 8th, 2011!

What is The GET MOTIVATED Seminar?

The GET MOTIVATED! Seminar is America’s #1 Business Seminar, highly acclaimed by CNN, 60 Minutes, 20/20, TIME magazine, PEOPLE magazine and every major newspaper from coast to coast. This one-day blockbuster seminar will give you ground-breaking strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income! Millions of people attend our events with one good reason: there is nothing like it anywhere!

The GET MOTIVATED Seminar is an action-packed, fun-filled, explosive, exciting, inspiring, skill-building business event that is world famous for its mega-watt superstar speakers and spectacular stage production. This blockbuster one-day seminar will give you proven strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income!

Only the BEST of the BEST appear on our stage! Dazzling pyrotechnics, live music and stunning special effects set the stage for our superstar speakers who deliver riveting presentations packed with cutting-edge skills for success.

Speakers coming to the GET MOTIVATED event include:

Bill Cosby,

Joe Montana,

Steve Forbes; President and CEO of Forbes, Inc.,

General Colin Powell,

Rudy Giuliani,

Howard Putnam; Acclaimed CEO of Southwest Airlines

Lou Holtz; Renowned Notre Dame Head Coach

and more!

The GET MOTIVATED Seminar will give you and your team the latest and greatest information in the arenas of time management, leadership, goal achievement, sales training, negotiation, finances, investing, relationships, health, spiritual success, business strategies, motivation, communication skills and much more!

What Will You Learn?

Business leaders, Fortune 500 companies, educators, business owners, salespeople, medical professionals, and people from every walk of life have rely on the GET MOTIVATED Seminar as their tool to recharge. The topics we cover include time management, team building, leadership, personal development, goal achievement, sales training, negotiation skills, financial management, investing, relationships, health and fitness, spiritual success, business strategies, motivation, customer service, communication skills, productivity, and much, much more!

Attending the GET MOTIVATED Seminar is one of the best career moves you could ever make! At The GET MOTIVATED Seminar you will gain amazing new skills that will change your life!

• How to be Better, Faster, and Different than Your Competition
• The Top 3 Skills High Achievers Must Master
• 7 Ways to Keep Your Customers Coming Back for Life
• Steps to Becoming a Stronger, More Strategic Decision-Maker
• How to Master the Art of Effective Leadership
• Salesperson to Superstar Using the “Slight-Edge Principle”
• 6 “KNOWS” to Get the “YES”
• The 8 Keys to Communication– and Captivating Public Speaking
• How to Turn Irate Customers into Lifelong Fans
• 5 Easy Ways to Deal with Difficult People
• Power Motivators! What to do When You Don’t Want to do Anything
• 6 Ways to Increase Your Effectiveness
• How to Gain Rapport With Anyone Instantly
• How to Add Fun to the Workplace
• 2 Things You Can Do To “Buy Time” in a Crisis
• 4 Keys to Getting the Edge in Every Negotiation
• How to Get Your Ideas Accepted, Acted Upon and Accomplished
• The Time Management Secrets of High Achievers
• Expert Listening Skills: How to Hear What They’re NOT Saying
• How to Create an “Information Loop” that Puts You in the Know
• Effective Meetings that aren’t Boring Time-Wasters
• How to Hire and Keep Your Employee Dream Team
• 5 Mental Exercises that Give You a Winning Edge
• The Working Person’s Guide to Peak Energy and Performance
• How to Eliminate Needless Interruptions
• 10 Tools to Make and Manage Your Money
• Strategic Steps for Planning a Comfortable Retirement
• What Most Investors Don’t Know About Investing
• 7 Things You Need to Do to Secure Your Family’s Financial Future
• 3 Ways to Consistently Outperform the Market
• How to Draft a Clear, Concise Blueprint for Success

This is just a small sample of the kinds of things you will learn and the benefits you will receive by attending The GET MOTIVATED Seminar!

Here’s to seeing you at the Target Markets Class- and the GET MOTIVATED event!

Debbra Sweet

 

Hot Marketing Strategies

But my business is different! Those marketing strategies won’t work for me” … have you ever said those dangerous words?

I get this all of the time: “My business is different. Your marketing strategies won’t work for me.”

Hmmm. Really… are you sure?

Because the last time I checked, ALL businesses:

1. Have competitors
2. Must advertise or somehow get people to know about them
3. Must convince people to buy
4. Must hang on to their customers
5. Must attempt to avoid failure while on the path to profitability, wealth and success

Granted, marketing media has changed. It’s hard to believe that just five years ago, YouTube, Facebook, etc. were non-existent.

But people have not changed one iota

“What’s in it for me” (WIIFM) has been the driving force in just about everything since Day One.

Consumers are just like me and you. We all have the same emotions, fears and tendencies as everyone else on the planet.

So how the heck is your business different?

Thinking this way creates a massive roadblock to making any real progress.

Take relationship marketing.

You want (need, actually) to keep your clients from wandering off. Plus, you want your customers to buy more and to buy often.

Proactive relationship marketing will accomplish all of this by satisfying your customers burning quest for WIIFM.

And it does not matter what business you are in.

I don’t care if you have a restaurant, sell insurance, pump gas or own a funeral home. It doesn’t matter if you live in a big city or a small town.

All businesses either make stuff or they do stuff for people. We keep score by how much stuff we sell at the end of the day.

So don’t rip yourself off by using this excuse to let you off the hook from trying relationship marketing, such as can be built by a quality company newsletter.

Remember, you are selling to humans, not Vulcans. Humans have emotions; and we use them daily to make decisions, no matter what we are buying.

So at its core, your business is really no different from anyone else’s because it’s the relationship with the customer that means everything to your success.

If you need ideas on how to connect better with your clients, prospects, (family and friends)- I am a Certified Referral Relationship Trainer.  There are some special skill sets you can learn and develop to make your marketing efforts effective in the short term and long term.  Drop me a line or leave a comment if you need some assistance or info on this area.

Debbra Sweet