What If….

It’s hard to believe that just a little over 2 years ago, to ‘walk’ into the grocery store from the parking lot would take me about 45 minutes, and when I entered inside the store doors, I was panting so hard you would think I just ran a marathon.

The reality was, it felt like a marathon and to make that kind of a ‘trek’ took all my effort, my focus, determination and grit to place one foot in front of the other and motor my way in.What If...

See, I have been living with a severe traumatic brain injury for 3o years, only we didn’t know it.

A few years ago, I lost my mobility, speech, many memories, many day to day motor skills and finer functions of my internal organs.  Taking that trek into the grocery store, where the lights, sounds, smells, movements and ever changing positions of placement of things on the shelves, would overwhelm my brain.   To ‘handle’ the sensory input, things didn’t work right.

With the internet, this time around (it was my 3rd time with lack of mobility and motor functions)- I was able to figure out that I had a brain injury. A very bad one.  (How it went so long without knowing it is a different story. In fact, I’m writing a full book about it).

Finally understanding what the cause of my mobility issues was, I then found the right kind of doctors to reprogram my brain. Literally.

Two years ago,  I was slowly regaining use of my ‘parts’ again, but every day took courage. Focus. Determination.

Today, I just walked a 7 mile hike.

The skilled hikers I trekked with this time did not even know I had a brain injury.  There’s still many things I have to prepare for when taking on new adventures, and those things help my brain handle better the things that still can overload my senses.

What really hit me out on the trails was the drastic change of my abilities in these past few years.  To do this kind of a hike was pretty powerful and a testimony to the importance of ‘going for it no matter what.’

I have always loved to walk. When I was young I would always go hike in the hills and forest.  I’ve never actually ‘hiked’ with a group of people though. Last week I decided to just go do it.

These past 30+ years have been filled with opportunities to give up.  But I didn’t.  It really started with a choice.

Even during the first two ‘season’s of my loss of mobility, without a correct diagnosis as to ‘why’ this stuff was happening… My choice was this: either succumb to what the doctors say (they said I had MS  over and over… even though every test came back negative).. or overcome my circumstances by finding a different option.

My options of choice was between:  give up- or do what ever it takes to be ‘normal’.  Or in my case, my choice was to be better than normal.

I wanted to be 100% completely recovered, healthy, vibrant, strong, powerful and able to do what ever I put my mind to. This past year, I’m living that decision and it’s really cool.

Trust me. There were dark days. Many.

Many hours of prayer. Crying, frustration.  Hurt, pain, discomfort.

I am so thankful to God that He put a vision in my head, and in my heart. He kept that vision alive. He revealed to me an image of myself that was at a healthy weight (I was 80 lbs overweight the 2nd time I lost my mobility).  He showed me doing things I had never been able to do.  He lit a flame in my heart that let me know THAT was what life could be. It was my  WHAT IF.

What if you had the life YOU always wanted?

What would it look like?

What would it feel like?

What would you do if money and time we no object?

What is keeping you from living that life NOW?

You DESERVE to live an amazing life.  You can HAVE IT.  BUT…it takes a choice.  YOUR CHOICE.   Making a change to live the life you want can be scary. But, what if… there was someone there who has walked in your shoes to guide you?  What if you had an advocate to cheer for you, champion you, kick you in the butt and hold you accountable to YOUR dreams when you need it.

If you knew that person existed.. and was willing to support you along your journey to a life filled with passion, achieving goals (no matter how big or small). Would you take action and reach out to connect with that person?

I hope so.  For many, I’ve become that person.  The door is open to you too.

What goals do you want to achieve?

What obstacles do you need to triumph over?

Are you ready to take action?

Connect with me. Let’s talk.

You CAN live your What if Dream.  But it starts with you to make a choice to do so.

Here’s to talking with you soon!
Debbra

 

Lead Yourself, Lead Others, Lead the Leaders: Little Known Factors That Could Affect Your Leadership Results

This is a saying I’ve vocalized for many years.

This is more than just a focused statement for me.  It’s a value based approach I’ve lived for many years now.  “Lead Yourself, Lead Others, Lead the Leaders.”Lead Yourself Debbra Sweet 1

I first introduced this statement in the first version of  “The Power of Leadership in Business Networking”.

Initially, this theme was just a chapter in the book. I was talking about how to really be a leader when you are networking. In that approach to building your business, there really is a flow to how a person builds credibility in order to get referrals.

Over the last few years however, I have really come to understand the depth of this statement. In all aspects of our life, if we are truly going to be our best, walk with integrity of body, mind and self; if we are to live a balanced, fulfilled life, understanding the importance of this ‘flow of leadership’ is important.

I personally believe that the majority of people in our country are living a life that is not in true harmony between their inner self and their outer self. Too many people are living under a shield of ‘survival’ without knowing it.  Their inner self yearns for one type of life, yet their outer self resides in a world, a way of living, based on other people’s beliefs and values.

How do I know this? I lived that way for years too.  I have also learned how to let go of other people’s beliefs for me – and learn to embrace what are really my core beliefs, value systems and vision for my businesses, my life. Now I love to help others make that same transformation.

Mind you, I recognize that not every single person experiences this disconnect. I have met people who are blessed from a very young age to know who they are, know what they were born to do, and have had a support system around them to help make that happen. I love meeting people like this because it gives me a different perspective about life.

However, in my world, the majority of the people I coach, teach, consult with, are not in alignment. They struggle with things like: lack of health, (too much weight, too many meds, and increasing health issues due to their body being out of balance.).  I work with people who had a vision for themselves, but gave it up to the dreams and input of others around them.  Then there are others who are visionary, and always on the go- but are not sure how to create a team around them to make their vision a reality. They are great at doing, but not clear on how to inspire others to do the same.

In all these situations, the mindset (mantra? value system? concept?) of Lead yourself, Lead Others, Lead Leaders comes into play.

Whether your life is out of balance with your physicals (your body), your way of thinking or perceiving things (mind), and in your day to day profession (business)- the way to make a change that is lasting is to first slow down and make the commitment to: Lead Yourself.

What area(s) in your life need to get into a state of balance and vitality first? 

Do you lack health? You know you do if you are overweight, have many health symptoms and are unable to operate at peak performance. All these ‘symptoms’ are  ‘tells’ from your body that it needs attention from you.  To be your best for others, you must be your best for yourself first.

How you think affects all you do. This is a deep subject (One I’ve written about before), and will write about again. Your thinking encompasses more than just your day to day conscious thoughts. It gets into the deep, stored thoughts, beliefs and ideas you may not even recognize are the filters of your thinking.  Your thoughts dictate your actions, words and choices.

To lead yourself, not only might you need to change habits that relate to your physicals, but you might need to change your habits of your thinking.

Yes, this is not always easy or comfortable- but the outcome, the benefit of taking the time to learn to lead yourself so you live a life that is full of vitality, optimal health, resonate with an inner peace that shows in all your actions, words and outcomes- is worth every step of growth and temporary discomfort you may feel when letting go of old habits and beliefs.

To lead yourself takes time. The good news is: for lasting results, if you have the right kind of support in your life, you can experience a transformation wherein the journey is just as rewarding as arriving at the end destination.

When you understand and experience how to make changes in how you live, you then can inspire others. You begin to lead others – often as simple as them watching you.  When your thoughts, words and actions are in alignment; and when your inner and outer you are aligned- the power of you choices and way you present yourself each day- is remarkably motivating for others to do the same.

Finally, you can reach a point of leading leaders if you so choose.

I do my best to live in a state of integrity of the inner and outer me, aligned with my vision and values. I do not claim to be the expert that knows everything, but I do coach, teach and train from a place of experiential compassion, understanding and patience.  Along my journey I’ve discovered tools, systems and resources that can help you thrive in Body, Mind and Business.

What area in your life or profession would benefit by improving your thoughts, actions, words?

  • Do you seek optimal health (without drugs, deprivation, ‘dieting’?) If so, let’s talk. 
  • Do you seek to be a better leader in your life or business? If so, let’s talk.
  • Are you already leading and you want to improve results with your time and efforts in your business so that you are more profitable and have more money? If so, let’s talk.

As we delve into how to be a leader when networking, the real depth of understanding of “Lead Yourself, Lead Others, Lead Leaders” will be revealed.

 

Money Motivated or Financially Focused?

This summer I took my boys on a cross country train trip to visit family for a while. It was an interesting trip. Over the years I have had the chance to travel a decent amount however this was my first long distance train trip.

Many people ask me how the trip was and my answer is always introflective (yes this is a Deb word: introspective and reflective).  It was very interesting and worth doing one more time.

Part of my decision to take the train was based upon a budget I had set aside for the whole trip.  At the time one way tickets for each of us were about $1000k each.  I was going to need between 6-8 of them by the time this trip was done.  When you are used to paying  up to $200-300 for round trip tickets, those one ways, with all the airplane travel delays and distractions, was more than I was willing to invest.

Knowing that I would have to cover costs on transportation to our destination, car rental while there, gas, food, transport back home- I set an appropriate budget from the get go.

When realizing that my initial plan to get us there was going to be more than 4 times my whole trip budget, I decided to get creative and think outside the box.

In fact, I made it a game with myself to see what other options we could work out to stay in my budget- yet have a fantastic time.

I worked out many ‘mini plans’ in my head and on paper- and in one of those was the consideration of the train.  I was pleasantly surprised to see how affordable travel by train was to be. My real motivation though behind this decision, was the opportunity to spend a few days with my boys being able to experience parts of our country that we would never see if we would have chosen to fly by plane or to drive on the highway.

Over the years I’ve had the opportunity to travel throughout most of the United States. As an adult I am so appreciative to have had those experiences. Now, I want to give to my children an opportunity to create memories of their own that they one day too, can look back upon and enjoy.

We spent 36 hours on the train with a coach full of Boy Scouts and frequent Amtrak travelers across the country.  One of my goals that was set forth for this trip was truly achieved. We saw some amazing countryside and met some really interesting people.

Once we were at our destination I stayed with my boys and my parents for about another 10 days.  It was during this leg of our journey that my youngest son came to me with the declaration that Grandma said to him that I was “Money Motivated”.

That surprised me- and caught me off guard a bit, because the least thing I am is money motivated.   I definitely am financially focused. There is a difference.

My Personal Motivation:

My understanding of someone being money motivated, is that all they think about is money- and everything they do is about making money.  Money that they will keep for themselves for the purpose of materialistic gain.

For people who take the time to get to know me- they will quickly discover my true motivation. It is to help others who wish to help themselves. The motivation for me, that is the deepest part of me,  is the desire to encourage people to grow- and then to be there for them in order to help them achieve their own personal growth. 

People who look at me from the outside will see that trait, as well as I have publicly declared it many times over. 

I do not hide the fact that I have big vision to accomplish things that in fact, should make a lot of money. However- the purpose that those finances will serve- is to give right back to others in order to create opportunities for those individuals to personally grow.

It is interesting at times to hear some feedback from people who have a limited perspective of understanding about why I do speak of money and building a solid business.   Part of what I do as a marketing and business consultant is to help businesses make money.  If we don’t have those conversations, and we are not able to talk about money, how is the business is supposed to make money?

My business motivation:

In running my own businesses, as the CEO- I have to have  conversations that are financially focused . They’re tied directly to how the business will be running for the next quarter, the next year- and even for many years down the road.  Having a solid business and marketing plan that you execute and implement has to be measured.  One area to measure of businesses successes or shortcomings has to do with making money.

Today our world is filled with an upcoming generation – and even current generations that operate businesses- who never received the benefit of solid financial training. Often these are the very clients who hire me to help them build, cleaned up, turn around, and consistently market and promote their business so they can make money!  

Being financially focused is very important today- more so now than ever.  After the last economic side turn I would think that more people would be interested in learning how to have financial focus that allows them to grow professionally and personally.

I know not everybody is comfortable with that statement. However, if I can at least teach my children how to be financially responsible then I know I have done my part in this area to prepare them into adulthood .  On our trip, that is part of what we did. 

My children have become pretty understanding of the value of money. They know how to save, to to tithe, how to invest, how to budget, and how to steward that which they have received.  They also have learned about taxes and how to determine if what they choose to spend money on (or invest in) is a good value. (Cheap is not always cost effective. Frugality and sound money management requires knowing when to spend more and when you can go with a less expensive option.)

Although my children are now 10 and 12, they both have businesses that have been making them money. 

They both have done business plans, marketing plans and have tested their plans with focus groups.  They go out and find their own customers, they fulfill the orders- and then they reap the benefit of learning about human interaction, work ethic, communication, sales, marketing, time management, and yes- Money management and financial responsibility.

Financial_Focus

My encouragement to you is this: the next time you see somebody who is in business talking about making money- before you assume they are soley money motivated, take the time to ask a few more questions. Take the time to get to know them.

When you see the mom or dad in the grocery store who was shopping on a budget, living frugally, and doing the best of what they have, smile at them. It is not always easy to adjust our thinking and our habits to live within our means-and still maintain the vision for growth and prosperity.   However- it is doable. If more people took the time to understand the difference between being money motivated and being financially focused for fiscal fitness- we all would be in a better place.

I encourage you to ask yourself what is your motivation in life and in business?  The ‘Aha’ moment you discover may suprise you!

Have an amazing day,

Debbra

 

 

Leadership Skills Training Expert Debbra Sweet Speaks at RBBA on Leadership in Business Networking

This summer has been filled with the opportunities to speak at different organizations on the Power of Leadership in Business Networking.

The topic is based on the book I helped co-author and release last year. It’s exciting to see the interest in the subject. I am looking forward to the upcoming events where I will have the chance to deliver more valuable insights on this subject.

Here’ a press piece that was done about an event I spoke at in Aug:

On August 10th, 2011 the RBBA had Debbra Sweet, founder of Sweet Marketing Solutions and author in the Power of Leadership Book series, speak at their monthly luncheon on the Power of Leadership in Business Networking.

 

FOR IMMEDIATE RELEASE

debbra-sweet-the-power-of-leadershipPRLog (Press Release)Sep 01, 2011 – Lunch and learns for working professionals can be the forum to network with other like minded business pros.   The Rancho Bernardo Business Association   (RBBA) recently brought in Debbra Sweet, a leadership expert, who specializes in change management in the areas of marketing, business, leadership, and wellness was invited to speak on the topic of the ‘Power of Leadership In Business Networking’.

Sweet has developed a reputation as a leader who not only teaches, trains, coaches and consults on the subjects of leadership, business, marketing, sales and wellness- but she is one whose peers confidently share “She lives it.”

Those who have been clients, students or attendees at any of Sweet’s events say: “There are people talk about doing things. Then are people who do. Debbra is a doer.  What she says she’ll do, she delivers150%”

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Others declare: “She has the ability to engage you from the beginning with confidence and comfort. You know standing before you is someone who will lead and who truly cares about you, your success and your results”.

A successful business owner of a few different companies, Debbra Sweet is located in San Diego County. She is also an author and speaker in the areas of leadership, business, marketing, sales and wellness.   Sweet’s popularity and demand for teaching on the ‘Power of Leadership in Business Networking’ is growing rapidly.

Businesses, schools, networking and industry organizations realize the importance of delivering high valued content to employees, students and members.  The climate and need for better leadership has become keenly aware amongst people who are concerned about the state of the economy today.

Word of mouth marketing, a subject Sweet is a certified trainer in, is even more important now than ever before. This type of communication has always been present, both in the business world and personal lives. Again, with concerns about the state and stability of current events, more business owners and heads of house holds are relying upon this type of community support to ensure they make better choices when it comes to making important decisions.

Sweet was invited to speak on at the August luncheon because she excels in the topics and skill sets of leadership development and word of mouth marketing, a.k.a. networking.

The attendee’s were riveted to the content she shared.  Sweet’s unique delivery engages the participants and grasps their attention.  “I speak to the participants and with the participants, not at them,” she explained.  Sweet’s positive disposition and upbeat personality left her audience craving more; more information, more knowledge, more Sweet!

A recent correspondence between Sweet and one of the RBBA attendees included a sharing to Sweet “I did my best to really apply what you taught us.  I remembered that my leadership roles and actions are needed everywhere- even in the check out counter at the grocery store! Thank you for speaking that day. Your insights were invaluable.”

The Power of Leadership in Business Networking topic that Sweet is being booked for a featured and keynote speaker and leadership skills development trainer is based on the book she co-authored.  That book is also called “The Power of Leadership in Business Networking”. It is book four of a twelve part series in development on leadership today.

For more information on Debbra Sweet or the Power of Leadership Book series, go to: http://www.DebbraSweet.com

Summary:
Leadership Skills Training expert, Debbra Sweet, is called “A People Mover”. She’s an agent of change; in life, business, marketing, sales, leadership, health & wellness.

A believer that change, on a larger scale, starts first with the individual Debbra Sweet is an advocate for the power and potential of human capital. She’s a living example of the unlimited creativity of mind, the resilience in the physical body and emotional spirit- and a supporter of systems for accountability that tie it all together. As an agent of change- her focus is single; to help others produce amazing results.

Leadership Development Training Expert Debbra Sweet Speaks to No. County Women’s Networking Group

On July 13 2011 Debbra Sweet, founder of Sweet Marketing Solutions and Author in the Power of Leadership Book series, taught about the Power of Leadership in Business Networking to the North County Woman’s Networking Group.

FOR IMMEDIATE RELEASE

debbra-sweet-the-power-of-leadershipDebbra Sweet The Power of LeadershipPRLog (Press Release) – Aug 28, 2011 – The most influential women in women history did not succeed merely by themselves. They had a cohort of their fellow women peers to look to for help, support and inspiration. These historical figures are teachers to womankind, just as much as mothers are teachers to their children and teachers to the rest of the world through their sharing of knowledge, experience and wisdom.

Debbra Sweet, a leadership expert, who specializes in change management in the areas of marketing, business, leadership, and wellness was invited to speak at the North County Woman’s In Networking Group (NCWIN) on the topic of the ‘Power of Leadership In Business Networking’.

 

Sweet, a successful business owner of a few different companies located in San Diego County, is also an author and speaker in the areas of leadership, business, marketing, sales and wellness.   Sweet is getting booked often now to speak on the topic of Leadership in Business Networking.

Her years of teaching and building businesses by way of integrating word of mouth marketing and networking has positioned Sweet as a leader in this area. Her track record is strong as she has helped many businesses develop ROI in the millions with her knowledge, teaching and training on this subject.

When asked about the books concept, Debbra shares “This book is not about teaching how to be a leader. This is not about how to network. The concept is how to Be a leader When networking.”   She goes on to say “The world is a different place today. It’s not enough to just talk about leadership. You have to live it.  In business, a core commonality of people is to network, to build community.”

She continues: “Unfortunately, there are many people who come to networking situations with lack of knowledge that every thing they do has a direct result on whether they will, or will not, achieve the goals they set forth with their networking.  This book, along with the leadership training program my company has, opens up eyes and awareness that one must be a leader when networking.  This subject is hot on the ears of those who want better business, better results, better relationships- whether it is in the corporate world, mom and pop businesses, amongst college  peers or even at social events.”

The NCWIN, who brought Sweet into their luncheon event on the 13th of July, is a collaboration of prestigious businesswoman and entrepreneurs in San Diego North County. The NCWIN’s goal is to promote networking with the common focus: to aid one another in owning and developing successful businesses.

Sweet was invited to speak at the July luncheon and the attendee’s were riveted to the content she shared.  Sweet’s unique delivery engages the participants and grasps their attention.  “I speak to the participants and with the participants, not at them,” she explained.  Sweet’s positive disposition and upbeat personality left her audience craving more; more information, more knowledge, more Sweet!

The response Debbra received from the women at NCWIN was overwhelmingly positive and motivational. “The women were hungry for more and eager to share what they learned with their family and friends. Leaderships transcends past the business world and into all aspects of our lives,” Sweet informed.  

Sweet speaks at national and international conferences too.  Since her expertise is not exclusive to Leadership, she often will get asked to teach and train on other subjects as well.   What she does best is help people identify those areas they need to, and want to, grow in.  She then helps them research, plan, implement and navigate through the steps needed to achieve success.

“It is inspirational and invigorating to have an esteemed businesswoman, mentor and mother as a motivator and educator speaking to our members,” proclaimed one of the NCWIN board members.  “Sweet really does have the niche for public speaking.”

It is her professional and personal experiences that validate her reputation with these women. People are looking for someone they can look up to, aspire to, someone who is easy to talk to on a personal basis. That is exactly what Sweet does. She is relatable.  She is a people’s person. She is successful and is a great mentor of success.

Summary:

Leadership Training expert, Debbra Sweet,  is called “A People Mover”. She’s an agent of change. In life, business, marketing, sales, leadership, health & wellness.

A believer that change, on a larger scale, starts first with the individual Debbra Sweet is an advocate for the power and potential of human capital. She’s a living example of the unlimited creativity of mind, the resilience in the physical body and emotional spirit- and a supporter of systems for accountability that tie it all together. As an agent of change- her focus is single; to help others produce amazing results.

For more information about the Power of Leadership Book series or to book Debbra for an event, go to http://www.DebbraSweet.com
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Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com

Ethical Marketing- A topic for San Diego Radio Air Waves?

Last night I was talking to someone about the possibility of being back on San Diego radio as a co-host on a radio show. The topic of conversation about the purpose of the show is very interesting, and it has me thinking about the timing of this opportunity.

The host of the show is an advocate for people in the area of finance. He’s not a financial planner like many radio shows hosts are.  Instead, what he does is he works for people and he stands up for their rights to be treated fair and ethically when it comes to many areas of their money, income, finance, business and credit.

When we were talking about how I can possibly be a fit as a co-host of the show, we were looking at the different types of businesses that I do and the areas of expertise I offer.

The two key parts that I thought could be a fit if I were to go back on air would be in the areas:  of marketing and leadership.

Over the years, I have said often that sometimes my ethics and my morality(as two of my core values) are so strong that it actually  causes me to lose potential business opportunities.  We’ve kind of chuckled about this,  shrugged our shoulders,  then quickly dismissed the thought of being anything other than ethical or having integrity in our business practices. Those two core values are simply part of who I am and how I am hardwired.  And it’s also reflected in all of the people that are part of the teams in my businesses.

For me the interesting side of the timing of this show host coming to me is that only, about three weeks ago, I was doing research looking to see if consumers or business owners were actually interested in an ethical marketing or in working with,  ethical leadership and business.

This research was prompted by a couple of weeks worth of phone calls to business owners at the end of this last year and early in the new year.  We talked to a large amount of businesses.  They were very interested in wanting to do marketing with us, especially online marketing, which is one of our specialties. But the common theme that kept being told to us was that “they were afraid to try anything new, because they had gotten burned by everyone else that came along”.

Over the last year, another thing that I had been seeing way too often with clients and potential clients were marketing contracts that were unbelievably vague and expensive. The companies  that were to provide the services simply would never be able to follow through, nor did they! Those so called ‘experts’ just took these business owners money and were o.k. with doing little to no work for it.

I helped many companies get out of costly contracts so that they could have cash flow to work with our company.  That’s really not part of my job. It’s just my heart.  By doing this, then they have funds for us to  provide them honest ethical, and most importantly effective marketing that actually help them make money.

So the tie-in to the possibility of being on the show is the perspective that evidently- as a marketing firm-Sweet Marketing Solutions has positioned itself to be more than just an integrated marketing company. We are in essence, an advocate for business owners in the area of marketing.

We always have been this way.  I can see from this perspective that what we advocate is ethicality in marketing and honest business practices. When we take on a client, if not for the short term.  It is for the long haul. We genuinely care and take a vested interest in our clients’ success. We don’t over promise but we do our best to over deliver.  In fact,  I’m pretty clear that it is one of the reasons most of our clients stay with us for so long.

I’m not afraid to have difficult conversations.  Sometimes I have to tell them (my clients and prospects) what they may not want to hear – but what’s in their best interest to hear about their ideas for marketing and promoting a business. These types of conversation- eye to eye, heart to heart- business owner to business owner- are part of what makes us different.  We’re real. We’re grounded.  We do what we say we are going to do. What we say we’re going to do- we can (and do) deliver.

So the big question on the table is:  if I go on the radio is ethical marketing or marketing that comes from ethical and value-based and integrity-based perspectives is that something that listeners in the San Diego area really wanted know about?

Is their pain point with spending wasted money on marketing enough?

Are they ready to find out what it’s like – to work with the company, who will deliver what it says and will work with an honest budget?

Personally, I like to believe that yes, there are many companies out there who would like this type of attention and care to help them grow their business. But I’m smart enough to know that before you can have an ethical business you have to have an ethical person who is involved in the decision-making process.

And that my friends’ is the subject for another day…

Debbra Sweet