Color Me Purple

One thing I have learned to love and appreciate is the importance of planning.   Usually I start my business planning for the next year in Nov.  Then, I work on the finer details of my plans in Dec.

Now that December is here, I am ready for the next level of my plans. Business growth plans and the marketing plans which go along accordingly.

People who see me out and about usually comment on my organization of everything I do. In part, day plannerit starts with an old school approach: I simply use a good old fashioned weekly calendar.  I actually hate spending money on a calendar (I think they charge too much)… but, each year I am glad I invested into one. In fact, I get a good one (so I spend a bit more.) 

With all the technology out there- I know I could be ‘up with the times’ but a physical calendar works for my kinetic learning style. Also I never have to worry about a battery going out and losing all my data.

My calendars need to have a very good cover as this is used daily and it travels out and about with me.  This years calendar I chose is a nice lavendar covered one. The store did not have preferred deeper purple… so lavendar it is.   I know this is goofy- but I have to like looking at the calendar since I use it every day. 🙂

I must say, I was pleasantly treated to a good upsell at the check out counter. Rarely do I see a sales rep do a good upsell so it was a treat for me to be the recipient of a perfectly excuted one!!  LOL!   The gal checking my lavendar calendar out at the cash register said “Since you have such a nice purple calendar… you need a purple pen to to with it.  I just happen to have one right here. ”  I smiled and asked her if it had purple ink.  She said “Yes!” and did a perfect demonstration. She then handed me the pen and paper to write on. I did, and I bought.

She had no way of knowing that I used to always write important things in purple ink. It had been a long time since I had a pen like that.

So- how does this tie into my year end planning: its’ simple.  I now have my purple calendar, my purple pen to go along w/ my purple glasses, desk lamps and other accessories.  Although purple is my personal favorite color- you will find that I actually love many colors that are jewel toned. I use color very wisely – depending on my need and environmnet.

To wrap up: if you love purple, here’s what some say about your personality. This one fits me pretty well:

Purples are highly individual, fastidious, witty and sensitive, with a strong desire to be unique and different. Temperamental, expansive and artistic, a Purple person may become aloof and sarcastic when misunderstood. If you chose Purple, you tend to be unconventional, tolerant and dignified, likely to achieve positions of authority.

Have some fun and be sure to pencil in time before the end of the year to do your planning. Good leaders and good marketers know how valuble this quiet time is. It’s an investment into your future.

If you need help with marketing planning so what you do is effective, I can help. I’ve done simple 6 month at a glance ‘yellow pad’ plans- along with agency level 3,5, 10 year and exit strategy plans.  Businesses need to plan now more than ever before to create profitablity short term and long term.

Happy Planning!

Debbra

Business Breakfast Club- I get to Speak on Power of Leadership Tomorrow.

Leadership Training Skills Workshop Join Me Tomorrow as I take business owners and professionals in the Vista area as we start the upcoming 4 month series going through the Power of Leadership in Business Networking book.

This series of meetings is brought to you by the Vista Chamber of Commerce.

I am honored for the opportunity to do this. 🙂

Business Breakfast Club

Date: September 2, 2011 Time: 7:30 AM – 9:00 AM

 Event Description

Join us on Friday September 2nd for our Business Breakfast Club.  The Business Breakfast Club will be a Networking group that promotes, teaches, shares and practices “best practices” in Business.  Debbra Sweet, author of “Leadership in Networking” will be the guest facilitator/teacher.  The Business Breakfast Club will meet every other Friday at 7:30 a.m. at the Sunrise Cafe in Vista.

For more info about the Power of Leadership Books click here.

Marketing Firm Sweet Marketing Solutions Develops Marketing Training Class for San Diego Roofers

One of the things I love to do is create and deliver amazing, interactive training classes. 

Hands On Training LearningHearing people talk is one thing. Being part of the learning process as a student is another.

This event was great to do.  Working on a specialized marketing strategies training day now just for the Women Entrepreneur.

Read the press release below and let me know: What would you like to learn at an event like this?

Debbra

Marketing Firm, Sweet Marketing Solutions, based in San Diego, developed and led a special Marketing Training Event on Sat. April 9, 2011 which focused on affordability and effective marketing for San Diego Roofers .

FOR IMMEDIATE RELEASE

PRLog (Press Release)Jun 06, 2011– Sweet Marketing Solutions was founded by Debbra Sweet. Sweet’s talent as a mentor and entrepreneur is rare and visionary.  Besides an author of several books including “The Power of Leadership Book Series”, and a co-author in the New York Times Best Seller “Masters of Sales” Sweet has created an easy-to-follow marketing training series “How To” just for Roofing Contractors. Marketing Made Easy for the Roofing Contractor.
 
Sweet is not only on the board of the SDRCA, (the San Diego Roofing Contractors Association)  she is an integral aspect to the ongoing education and success of roofers. “After attending Sweet Marketing Solutions Marketing Strategies training session I was able to take the tools Debbra taught and apply it to my marketing strategies. Immediately I got results.
Who knew that something as simple as changing your approach could score you top bid for a top account?!” enthused a SDRCA associate roofer.
 
Just this year on Saturday April 9th Debbra facilitated a marketing training event developed by her for the Southern California SDRCA members. This event was sponsored by Dry Force, a local water mitigation company.  The SDRCA provides on- going education and training to the roofing members. The roofers in the SDRCA are top tradesmen, educated and up-to-date on the new materials and methods of roofing.
 
It is opportunities like the marketing training taught by Sweet Marketing Solutions that help the roofers to ascend up their tradesman ladder.Sweet Marketing Solutions takes a unique approach when consulting their clients. First and foremost, it is their goal to educate their clients by teaching them about the marketing industry and the importance of effective marketing – including effective networking. “It is essential that the roofers understand the important of networking,” states Sweet.
 
“The goal of this training session with the SDRCA is to showcase the importance and benefits of working in alliance with Dry Force to gain business and to support the community”.The purpose of the training day was to help roofers to communicate more effectively with San Diego homeowners by showcasing the benefits of working with an association member when having maintenance and new roofs installed. Sweet, who specializes in effective marketing, works with contractors and tradesmen around the country.
 
 Her ongoing success in helping contractors and tradesmen to build and maintain a successful and lucrative business through affordable and effective marketing has earned her a reputation nationally recognized by marketing gurus.Many training sessions available for contractors these days are dull and diluted by rote dialect and PowerPoint’s. Instructors are spending hours talking at you rather than talking to you. Not Debbra. Her interactive teaching style brings her workshops to life by enticing contractors to dig under the surface and ask questions. Although time may be focused on the training agenda, none is wasted as Debbra makes the time to individually address each question.

Sweet recognizes the importance of building and fostering relationships for the success and progression of businesses in the same work force. Roofing and home water mitigation are two interrelated trades. Sweet recognized the natural relationship and set up this event with Dry Force and the SDRCA roofers. “They already co-function in the same industry, so why not help each other in building reputation, trust and credibility within a common community,” states Sweet.

Sweet’s main goal for the marketing training session was to help the SDRCA and Dry force recognize the importance in building strong relationships with one another and team up to accomplish their common goal to help the home owner receive top quality service the first . “It is great to know that we can confidently recommend Dry Force to our homeowners that contact us about flooding,” proclaimed an associate roofer post-training.

As a marketing firm  Sweet Marketing Solutions takes pride helping contractors to attain and improve affordable and effective marketing skills. This was not the first or last training session Debbra will facilitate for the SDRCA.  Debbra and the team at Sweet Marketing Solutions look forwards to providing more marketing training seminars.  

Just because you are not a roofing contractor does not mean you are excluded from the opportunity to enhance your marketing skills with Debbra Sweet. Sweet’s marketing knowledge is applicable to many industries and can be tailored to best benefit you and your company.

To learn more about Sweet Marketing Solutions and get a jump start on your business goals this summer visit: http://www.sweetmarketingsolutions.com

# # #

“Experts in Niche Marketing Consultation and Small Business Marketing Ideas in San Diego, CA.”A division of Global Media Communications, we are a national integrated communications marketing advisory firm specializing in the development and implementation of business systems and niche marketing plans for service oriented companies.For more info see: http://www.SweetMarketingSolutions.com

Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010


Sweet Marketing Solutions Logo

Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010

On Friday, February 7, 2011 San Diego marketing consultant Debbra Sweet received an award in recognition for her leadership and high skill set for mentoring, teaching, and supporting entrepreneurs within local chapters of BNI.

FOR IMMEDIATE RELEASE

PRLog (Press Release)Feb 12, 2011 – Debbra Sweet is the founder of Sweet Marketing Solutions, an integrated marketing communications firm headquartered in San Diego.  Sweet Marketing Solutions specializes in the development and implementation of business systems and niche marketing plans for service oriented companies.

The daughter of entrepreneurs Sweet is no stranger to the unique challenges that come along with entrepreneurship.  She credits her success and ability to coach, mentor, train and lead business owners on how to achieve ROI through effective marketing to the fact that she has been surrounded in the business climate her whole life.

Taking on the spirit and excitement of owning a business at an early age, Debbra Sweet brings a unique perspective to leadership and marketing. People who know her realize very quickly that she leads with confidence, a vision for success and a can-do attitude. When it comes to setting high goals and working towards achieving them, Sweet is not afraid to set the vision a bit out of the comfort zone.

The local businesses that Sweet oversees within the San Diego BNI organization speak well of her and her willingness to stretch them to achieve what they call “outrageous goals”.   They say “With Debbra you always know where you stand. She’s not afraid to give a straight talk, but it’s done with respect and humility. She leads by example and will stand firm on keeping us accountable to the goals we set. In fact, this is one of the reasons why we’ve been able to consistently millions of dollars of business for each other in one of the worst economic times in this century.”

Debbra draws from her extensive background in sales, marketing and advertising, promotions working for large corporations as well as family owned businesses to lead and guide others to success. She has a keen ability for big picture thinking, detailed planning, and out of the box creativity.

Her hands on experience as a top producing employee in her early years in cities that were cultural melting pots, and successfully building her own businesses since 1991,
Sweet works effectively with a wide variety of businesses and people who bring diversity of backgrounds along with various levels of business acumen.

Sweet attributes the results she generates for clients as well as the San Diego BNI members she leads to the fact that she genuinely cares about helping other people and businesses succeed. She says that her willingness to serve others and do what she can to help them achieve long-term growth is motivated by the joy she feels when she witnesses that ‘a-ha moment of recognition and belief’ a person has when they realize someone is there to stand with them through thick or thin.

As lead marketing consultant at Sweet Marketing Solutions, Debbra works with entrepreneurs all over the country. As an integrated marketing firm, Sweet Marketing Solutions develops strategic marketing plans for businesses that are committed to growth.
Blending effective online and off-line marketing to create an integrated approach for short-term and long-term results, Sweet has always been a believer in the power of word of mouth marketing when it is done correctly as part of a successful business marketing plan.

BNI is the world’s largest professional networking organization. On a weekly basis, members gather together in chapters around the world for the sole purpose of generating referrals that should lead to close business for one another.   BNI is the largest and strongest organization of its type. It is well known that the reason it has been successful is due to the fact that within the organization, members receive college level education in the development of the skill sets needed to the effectively network.

Debbra has been a member of BNI since 1997. She took on a roll as a director within the San Diego area almost 6 years ago.  As a director Sweet is one of the local trainers and is certified to teach word-of-mouth marketing. She oversees seven of the 37 chapters in the San Diego region. The award she received was due to the fact that her seven chapters of entrepreneurs closed over $7.5 million in business for one another in 2010.

Her leadership skills, training, and mentoring her chapters also gained her recognition for having the top three producing chapters in the San Diego region. When you take into consideration that business by referral is not a get rich quick overnight way to build a business, those millions represent more than just closed dollars.  They represent a lot of time, dedication and high commitment to achieving success for one another.

For more information on Debbra Sweet and Sweet Marketing Solutions see: http://www.sweetmarketingsolutions.com

Sweet Marketing Solutions brings you to Get Motivated Seminar

For all of our Target Market Class Attendees:

As a Thank You for being part of this classroom workshop, Sweet Marketing Solutions has a special gift for you. At the end of the class, you will receive a ticket to the Upcoming ‘GET MOTIVATED’ event taking place at the Valley View Sports Arena in San Diego.

You will receive a complimentary $39 Executive Seating Ticket for the GET MOTIVATED seminar on March 8th, 2011!

What is The GET MOTIVATED Seminar?

The GET MOTIVATED! Seminar is America’s #1 Business Seminar, highly acclaimed by CNN, 60 Minutes, 20/20, TIME magazine, PEOPLE magazine and every major newspaper from coast to coast. This one-day blockbuster seminar will give you ground-breaking strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income! Millions of people attend our events with one good reason: there is nothing like it anywhere!

The GET MOTIVATED Seminar is an action-packed, fun-filled, explosive, exciting, inspiring, skill-building business event that is world famous for its mega-watt superstar speakers and spectacular stage production. This blockbuster one-day seminar will give you proven strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income!

Only the BEST of the BEST appear on our stage! Dazzling pyrotechnics, live music and stunning special effects set the stage for our superstar speakers who deliver riveting presentations packed with cutting-edge skills for success.

Speakers coming to the GET MOTIVATED event include:

Bill Cosby,

Joe Montana,

Steve Forbes; President and CEO of Forbes, Inc.,

General Colin Powell,

Rudy Giuliani,

Howard Putnam; Acclaimed CEO of Southwest Airlines

Lou Holtz; Renowned Notre Dame Head Coach

and more!

The GET MOTIVATED Seminar will give you and your team the latest and greatest information in the arenas of time management, leadership, goal achievement, sales training, negotiation, finances, investing, relationships, health, spiritual success, business strategies, motivation, communication skills and much more!

What Will You Learn?

Business leaders, Fortune 500 companies, educators, business owners, salespeople, medical professionals, and people from every walk of life have rely on the GET MOTIVATED Seminar as their tool to recharge. The topics we cover include time management, team building, leadership, personal development, goal achievement, sales training, negotiation skills, financial management, investing, relationships, health and fitness, spiritual success, business strategies, motivation, customer service, communication skills, productivity, and much, much more!

Attending the GET MOTIVATED Seminar is one of the best career moves you could ever make! At The GET MOTIVATED Seminar you will gain amazing new skills that will change your life!

  • How to be Better, Faster, and Different than Your Competition
  • The Top 3 Skills High Achievers Must Master
  • 7 Ways to Keep Your Customers Coming Back for Life
  • Steps to Becoming a Stronger, More Strategic Decision-Maker
  • How to Master the Art of Effective Leadership
  • Salesperson to Superstar Using the “Slight-Edge Principle”
  • 6 “KNOWS” to Get the “YES”
  • The 8 Keys to Communication– and Captivating Public Speaking
  • How to Turn Irate Customers into Lifelong Fans
  • 5 Easy Ways to Deal with Difficult People
  • Power Motivators! What to do When You Don’t Want to do Anything
  • 6 Ways to Increase Your Effectiveness
  • How to Gain Rapport With Anyone Instantly
  • How to Add Fun to the Workplace
  • 2 Things You Can Do To “Buy Time” in a Crisis
  • 4 Keys to Getting the Edge in Every Negotiation
  • How to Get Your Ideas Accepted, Acted Upon and Accomplished
  • The Time Management Secrets of High Achievers
  • Expert Listening Skills: How to Hear What They’re NOT Saying
  • How to Create an “Information Loop” that Puts You in the Know
  • Effective Meetings that aren’t Boring Time-Wasters
  • How to Hire and Keep Your Employee Dream Team
  • 5 Mental Exercises that Give You a Winning Edge
  • The Working Person’s Guide to Peak Energy and Performance
  • How to Eliminate Needless Interruptions
  • 10 Tools to Make and Manage Your Money
  • Strategic Steps for Planning a Comfortable Retirement
  • What Most Investors Don’t Know About Investing
  • 7 Things You Need to Do to Secure Your Family’s Financial Future
  • 3 Ways to Consistently Outperform the Market
  • How to Draft a Clear, Concise Blueprint for Success

This is just a small sample of the kinds of things you will learn and the benefits you will receive by attending The GET MOTIVATED Seminar!

Here’s to seeing you at the Target Markets Class- and the GET MOTIVATED event!

Debbra Sweet

 

Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com

Ethical Marketing- A topic for San Diego Radio Air Waves?

Last night I was talking to someone about the possibility of being back on San Diego radio as a co-host on a radio show. The topic of conversation about the purpose of the show is very interesting, and it has me thinking about the timing of this opportunity.

The host of the show is an advocate for people in the area of finance. He’s not a financial planner like many radio shows hosts are.  Instead, what he does is he works for people and he stands up for their rights to be treated fair and ethically when it comes to many areas of their money, income, finance, business and credit.

When we were talking about how I can possibly be a fit as a co-host of the show, we were looking at the different types of businesses that I do and the areas of expertise I offer.

The two key parts that I thought could be a fit if I were to go back on air would be in the areas:  of marketing and leadership.

Over the years, I have said often that sometimes my ethics and my morality(as two of my core values) are so strong that it actually  causes me to lose potential business opportunities.  We’ve kind of chuckled about this,  shrugged our shoulders,  then quickly dismissed the thought of being anything other than ethical or having integrity in our business practices. Those two core values are simply part of who I am and how I am hardwired.  And it’s also reflected in all of the people that are part of the teams in my businesses.

For me the interesting side of the timing of this show host coming to me is that only, about three weeks ago, I was doing research looking to see if consumers or business owners were actually interested in an ethical marketing or in working with,  ethical leadership and business.

This research was prompted by a couple of weeks worth of phone calls to business owners at the end of this last year and early in the new year.  We talked to a large amount of businesses.  They were very interested in wanting to do marketing with us, especially online marketing, which is one of our specialties. But the common theme that kept being told to us was that “they were afraid to try anything new, because they had gotten burned by everyone else that came along”.

Over the last year, another thing that I had been seeing way too often with clients and potential clients were marketing contracts that were unbelievably vague and expensive. The companies  that were to provide the services simply would never be able to follow through, nor did they! Those so called ‘experts’ just took these business owners money and were o.k. with doing little to no work for it.

I helped many companies get out of costly contracts so that they could have cash flow to work with our company.  That’s really not part of my job. It’s just my heart.  By doing this, then they have funds for us to  provide them honest ethical, and most importantly effective marketing that actually help them make money.

So the tie-in to the possibility of being on the show is the perspective that evidently- as a marketing firm-Sweet Marketing Solutions has positioned itself to be more than just an integrated marketing company. We are in essence, an advocate for business owners in the area of marketing.

We always have been this way.  I can see from this perspective that what we advocate is ethicality in marketing and honest business practices. When we take on a client, if not for the short term.  It is for the long haul. We genuinely care and take a vested interest in our clients’ success. We don’t over promise but we do our best to over deliver.  In fact,  I’m pretty clear that it is one of the reasons most of our clients stay with us for so long.

I’m not afraid to have difficult conversations.  Sometimes I have to tell them (my clients and prospects) what they may not want to hear – but what’s in their best interest to hear about their ideas for marketing and promoting a business. These types of conversation- eye to eye, heart to heart- business owner to business owner- are part of what makes us different.  We’re real. We’re grounded.  We do what we say we are going to do. What we say we’re going to do- we can (and do) deliver.

So the big question on the table is:  if I go on the radio is ethical marketing or marketing that comes from ethical and value-based and integrity-based perspectives is that something that listeners in the San Diego area really wanted know about?

Is their pain point with spending wasted money on marketing enough?

Are they ready to find out what it’s like – to work with the company, who will deliver what it says and will work with an honest budget?

Personally, I like to believe that yes, there are many companies out there who would like this type of attention and care to help them grow their business. But I’m smart enough to know that before you can have an ethical business you have to have an ethical person who is involved in the decision-making process.

And that my friends’ is the subject for another day…

Debbra Sweet