Keynote Speaker Debbra Sweet is the Voice of Power of Leadership on the Brian Britt Radio Show

Tuesday February 8, 2011 The voice of Power of Leadership, founder of Sweet Marketing Solutions, keynote speaker and New York Times best selling author, Debbra Sweet hit San Diego’s airwaves on the Brian Britt radio show.

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Feb 13, 2011 – Debbra Sweet is no stranger behind a microphone. In fact, her years of experience as a music performance major, professional speaker and radio show host clearly comes through when she’s live on air speaking about subjects she is passionate about.  On Tuesday, February 8, 2011, Debbra joined San Diego radio show host Brian Britt, on his new show called More Than Just About the Money.

The Brian Britt Show: More than Just About the Money is a show whose promise to listeners is to enlighten, educate, and deliver high value content on wealth creation. One distinct aspect about this show is that it’s not just about the money.

Wealth is a very wide subject-and most people only focus on the financial side. Although that is a key component when talking about personal wealth Brian believes
that the most successful and wealthiest people have a knowledge base and understanding that allows for work life balance.

There needs to be balance and wealth in the area of health, thinking, leadership, spirituality, business management, communication, effective marketing, family, and leisure time.

Debbra Sweet is a multifaceted entrepreneur who is known for being the founder of the national integrated marketing communications firm, located in San Diego, as well as being one of the lead authors in the Power of Leadership books as well as being the voice of the Power of Leadership radio.

Brian talks with local author and speaker Debbra Sweet about her Power of Leadership book series. Learn how networking with a plan can produce results and bring business to your company. Find out how Debbra helps her clients gain visibility, credibility and profit.

Brian and Debbra focused this show around one of the books in the power of leadership series called “The Power of Leadership in Business Networking.”  This is book 4 in a series of 12 written by Debbra Sweet and her husband Daniel Sweet. “The Power of Leadership in Business Networking.” is a book filled with experiential insight not only on leadership as well as networking for the sake of doing business… but most importantly, the book teaches the reader how to be a leader when networking. This revolutionary concept has been helping business professionals around the world understand many of the nuances that a leader needs to address in every element of networking.

Sweet also shares on the show with Brian that her belief in leadership is a bit controversial. Never one to shy away from asking tough questions, or taking an uncomfortable position on things-when it comes to the age old question of whether readers are born or whether they are made, the majority of people take the position that leaders are made. Sweet takes the position that leaders are born. On the show, she reveals why and then continues to deliver important insights to the listening audience on how they too can become empowered and be a leader today that truly does deliver results.

This show originally aired on WSRadio.com and can be heard in archives by searching for the Brian Britt radio show.

For more information on Debbra Sweet, the Power of Leadership books, or Sweet Marketing Solutions go to: http://www.DebbraSweet.com

Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010

On Friday, February 7, 2011 San Diego marketing consultant Debbra Sweet received an award in recognition for her leadership and high skill set for mentoring, teaching, and supporting entrepreneurs within local chapters of BNI.

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Feb 12, 2011 – Debbra Sweet is the founder of Sweet Marketing Solutions, an integrated marketing communications firm headquartered in San Diego.  Sweet Marketing Solutions specializes in the development and implementation of business systems and niche marketing plans for service oriented companies.

The daughter of entrepreneurs Sweet is no stranger to the unique challenges that come along with entrepreneurship.  She credits her success and ability to coach, mentor, train and lead business owners on how to achieve ROI through effective marketing to the fact that she has been surrounded in the business climate her whole life.

Taking on the spirit and excitement of owning a business at an early age, Debbra Sweet brings a unique perspective to leadership and marketing. People who know her realize very quickly that she leads with confidence, a vision for success and a can-do attitude. When it comes to setting high goals and working towards achieving them, Sweet is not afraid to set the vision a bit out of the comfort zone.

The local businesses that Sweet oversees within the San Diego BNI organization speak well of her and her willingness to stretch them to achieve what they call “outrageous goals”.   They say “With Debbra you always know where you stand. She’s not afraid to give a straight talk, but it’s done with respect and humility. She leads by example and will stand firm on keeping us accountable to the goals we set. In fact, this is one of the reasons why we’ve been able to consistently millions of dollars of business for each other in one of the worst economic times in this century.”

Debbra draws from her extensive background in sales, marketing and advertising, promotions working for large corporations as well as family owned businesses to lead and guide others to success. She has a keen ability for big picture thinking, detailed planning, and out of the box creativity.

Her hands on experience as a top producing employee in her early years in cities that were cultural melting pots, and successfully building her own businesses since 1991,
Sweet works effectively with a wide variety of businesses and people who bring diversity of backgrounds along with various levels of business acumen.

Sweet attributes the results she generates for clients as well as the San Diego BNI members she leads to the fact that she genuinely cares about helping other people and businesses succeed. She says that her willingness to serve others and do what she can to help them achieve long-term growth is motivated by the joy she feels when she witnesses that ‘a-ha moment of recognition and belief’ a person has when they realize someone is there to stand with them through thick or thin.

As lead marketing consultant at Sweet Marketing Solutions, Debbra works with entrepreneurs all over the country. As an integrated marketing firm, Sweet Marketing Solutions develops strategic marketing plans for businesses that are committed to growth.
Blending effective online and off-line marketing to create an integrated approach for short-term and long-term results, Sweet has always been a believer in the power of word of mouth marketing when it is done correctly as part of a successful business marketing plan.

BNI is the world’s largest professional networking organization. On a weekly basis, members gather together in chapters around the world for the sole purpose of generating referrals that should lead to close business for one another.   BNI is the largest and strongest organization of its type. It is well known that the reason it has been successful is due to the fact that within the organization, members receive college level education in the development of the skill sets needed to the effectively network.

Debbra has been a member of BNI since 1997. She took on a roll as a director within the San Diego area almost 6 years ago.  As a director Sweet is one of the local trainers and is certified to teach word-of-mouth marketing. She oversees seven of the 37 chapters in the San Diego region. The award she received was due to the fact that her seven chapters of entrepreneurs closed over $7.5 million in business for one another in 2010.

Her leadership skills, training, and mentoring her chapters also gained her recognition for having the top three producing chapters in the San Diego region. When you take into consideration that business by referral is not a get rich quick overnight way to build a business, those millions represent more than just closed dollars.  They represent a lot of time, dedication and high commitment to achieving success for one another.

For more information on Debbra Sweet and Sweet Marketing Solutions see: http://www.sweetmarketingsolutions.com

Sweet Marketing Solutions brings you to Get Motivated Seminar

For all of our Target Market Class Attendees:

As a Thank You for being part of this classroom workshop, Sweet Marketing Solutions has a special gift for you. At the end of the class, you will receive a ticket to the Upcoming ‘GET MOTIVATED’ event taking place at the Valley View Sports Arena in San Diego.

You will receive a complimentary $39 Executive Seating Ticket for the GET MOTIVATED seminar on March 8th, 2011!

What is The GET MOTIVATED Seminar?

The GET MOTIVATED! Seminar is America’s #1 Business Seminar, highly acclaimed by CNN, 60 Minutes, 20/20, TIME magazine, PEOPLE magazine and every major newspaper from coast to coast. This one-day blockbuster seminar will give you ground-breaking strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income! Millions of people attend our events with one good reason: there is nothing like it anywhere!

The GET MOTIVATED Seminar is an action-packed, fun-filled, explosive, exciting, inspiring, skill-building business event that is world famous for its mega-watt superstar speakers and spectacular stage production. This blockbuster one-day seminar will give you proven strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income!

Only the BEST of the BEST appear on our stage! Dazzling pyrotechnics, live music and stunning special effects set the stage for our superstar speakers who deliver riveting presentations packed with cutting-edge skills for success.

Speakers coming to the GET MOTIVATED event include:

Bill Cosby,

Joe Montana,

Steve Forbes; President and CEO of Forbes, Inc.,

General Colin Powell,

Rudy Giuliani,

Howard Putnam; Acclaimed CEO of Southwest Airlines

Lou Holtz; Renowned Notre Dame Head Coach

and more!

The GET MOTIVATED Seminar will give you and your team the latest and greatest information in the arenas of time management, leadership, goal achievement, sales training, negotiation, finances, investing, relationships, health, spiritual success, business strategies, motivation, communication skills and much more!

What Will You Learn?

Business leaders, Fortune 500 companies, educators, business owners, salespeople, medical professionals, and people from every walk of life have rely on the GET MOTIVATED Seminar as their tool to recharge. The topics we cover include time management, team building, leadership, personal development, goal achievement, sales training, negotiation skills, financial management, investing, relationships, health and fitness, spiritual success, business strategies, motivation, customer service, communication skills, productivity, and much, much more!

Attending the GET MOTIVATED Seminar is one of the best career moves you could ever make! At The GET MOTIVATED Seminar you will gain amazing new skills that will change your life!

• How to be Better, Faster, and Different than Your Competition
• The Top 3 Skills High Achievers Must Master
• 7 Ways to Keep Your Customers Coming Back for Life
• Steps to Becoming a Stronger, More Strategic Decision-Maker
• How to Master the Art of Effective Leadership
• Salesperson to Superstar Using the “Slight-Edge Principle”
• 6 “KNOWS” to Get the “YES”
• The 8 Keys to Communication– and Captivating Public Speaking
• How to Turn Irate Customers into Lifelong Fans
• 5 Easy Ways to Deal with Difficult People
• Power Motivators! What to do When You Don’t Want to do Anything
• 6 Ways to Increase Your Effectiveness
• How to Gain Rapport With Anyone Instantly
• How to Add Fun to the Workplace
• 2 Things You Can Do To “Buy Time” in a Crisis
• 4 Keys to Getting the Edge in Every Negotiation
• How to Get Your Ideas Accepted, Acted Upon and Accomplished
• The Time Management Secrets of High Achievers
• Expert Listening Skills: How to Hear What They’re NOT Saying
• How to Create an “Information Loop” that Puts You in the Know
• Effective Meetings that aren’t Boring Time-Wasters
• How to Hire and Keep Your Employee Dream Team
• 5 Mental Exercises that Give You a Winning Edge
• The Working Person’s Guide to Peak Energy and Performance
• How to Eliminate Needless Interruptions
• 10 Tools to Make and Manage Your Money
• Strategic Steps for Planning a Comfortable Retirement
• What Most Investors Don’t Know About Investing
• 7 Things You Need to Do to Secure Your Family’s Financial Future
• 3 Ways to Consistently Outperform the Market
• How to Draft a Clear, Concise Blueprint for Success

This is just a small sample of the kinds of things you will learn and the benefits you will receive by attending The GET MOTIVATED Seminar!

Here’s to seeing you at the Target Markets Class- and the GET MOTIVATED event!

Debbra Sweet

 

Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com