Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com

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Ethical Marketing- A topic for San Diego Radio Air Waves?

Last night I was talking to someone about the possibility of being back on San Diego radio as a co-host on a radio show. The topic of conversation about the purpose of the show is very interesting, and it has me thinking about the timing of this opportunity.

The host of the show is an advocate for people in the area of finance. He’s not a financial planner like many radio shows hosts are.  Instead, what he does is he works for people and he stands up for their rights to be treated fair and ethically when it comes to many areas of their money, income, finance, business and credit.

When we were talking about how I can possibly be a fit as a co-host of the show, we were looking at the different types of businesses that I do and the areas of expertise I offer.

The two key parts that I thought could be a fit if I were to go back on air would be in the areas:  of marketing and leadership.

Over the years, I have said often that sometimes my ethics and my morality(as two of my core values) are so strong that it actually  causes me to lose potential business opportunities.  We’ve kind of chuckled about this,  shrugged our shoulders,  then quickly dismissed the thought of being anything other than ethical or having integrity in our business practices. Those two core values are simply part of who I am and how I am hardwired.  And it’s also reflected in all of the people that are part of the teams in my businesses.

For me the interesting side of the timing of this show host coming to me is that only, about three weeks ago, I was doing research looking to see if consumers or business owners were actually interested in an ethical marketing or in working with,  ethical leadership and business.

This research was prompted by a couple of weeks worth of phone calls to business owners at the end of this last year and early in the new year.  We talked to a large amount of businesses.  They were very interested in wanting to do marketing with us, especially online marketing, which is one of our specialties. But the common theme that kept being told to us was that “they were afraid to try anything new, because they had gotten burned by everyone else that came along”.

Over the last year, another thing that I had been seeing way too often with clients and potential clients were marketing contracts that were unbelievably vague and expensive. The companies  that were to provide the services simply would never be able to follow through, nor did they! Those so called ‘experts’ just took these business owners money and were o.k. with doing little to no work for it.

I helped many companies get out of costly contracts so that they could have cash flow to work with our company.  That’s really not part of my job. It’s just my heart.  By doing this, then they have funds for us to  provide them honest ethical, and most importantly effective marketing that actually help them make money.

So the tie-in to the possibility of being on the show is the perspective that evidently- as a marketing firm-Sweet Marketing Solutions has positioned itself to be more than just an integrated marketing company. We are in essence, an advocate for business owners in the area of marketing.

We always have been this way.  I can see from this perspective that what we advocate is ethicality in marketing and honest business practices. When we take on a client, if not for the short term.  It is for the long haul. We genuinely care and take a vested interest in our clients’ success. We don’t over promise but we do our best to over deliver.  In fact,  I’m pretty clear that it is one of the reasons most of our clients stay with us for so long.

I’m not afraid to have difficult conversations.  Sometimes I have to tell them (my clients and prospects) what they may not want to hear – but what’s in their best interest to hear about their ideas for marketing and promoting a business. These types of conversation- eye to eye, heart to heart- business owner to business owner- are part of what makes us different.  We’re real. We’re grounded.  We do what we say we are going to do. What we say we’re going to do- we can (and do) deliver.

So the big question on the table is:  if I go on the radio is ethical marketing or marketing that comes from ethical and value-based and integrity-based perspectives is that something that listeners in the San Diego area really wanted know about?

Is their pain point with spending wasted money on marketing enough?

Are they ready to find out what it’s like – to work with the company, who will deliver what it says and will work with an honest budget?

Personally, I like to believe that yes, there are many companies out there who would like this type of attention and care to help them grow their business. But I’m smart enough to know that before you can have an ethical business you have to have an ethical person who is involved in the decision-making process.

And that my friends’ is the subject for another day…

Debbra Sweet

Lean Marketing: Insights to Building your Marketing Muscle

The New Year is underway and the hot topic of conversation is “Running your company Lean”. Smartbuilding marketing muscle businesses who have weathered the past couple years realized a few things:

  • The need to really take a look at operations and ask “What is working? What is not? Where can we stream line our procedures?”
  • The need to really take a look at their marketing and ask “”What is working? What is not?”
  • If we are going to stay in business, we need to INCREASE marketing- and be consistent.

Times have truly changed and having a strategic integrated research based marketing firm help you develop marketing that produces real, trackable results from the start- is just smart business. The top athletes, performers and business pros hire consultants to get them to the top and keep them there.

Is 2011 your year to be one of those top producing businesses?

As I have shared before, two areas we have been helping business increase marketing results… without necessarily increasing their cost is right here:

1. Sweet Marketing Solutions has been fixing up, cleaning up, and trimming the fat by reworking our clients marketing that was not converting prospects into clients.

2. We then develop streamlined, lean, powerful marketing tools that work with your business system, fit your budget – and connect you with your clients and prospects.

If you are not getting the marketing results you want – whether it is offline advertising or through internet marketingcontact me. Let’s talk.

The research and planning process we do for all of our clients marketing not only can help make you money- but it will save you money. You will see what you are paying for that isn’t working. You’ll be able to trim the fat on what’s not working, and lean out your marketing muscles with new insights on what it takes to get prospects to become customers in today’s business arena.

Anytime you can trim the fat & tone up-(professionally and personally) – you are ensuring greater results long term and short term.

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team
760-597-2790
www.DebbraSweet.com
www.SweetMarketingSolutions.com
support@sweetmarketingsolutions.com

Target Marketing: How to identify the right market to grow your business

Hit The Target-BullseyeYou’ve heard the words “Target Markets” – but do you really understand what it means?

If you have ever been asked: “Who is your best target market?” and you didn’t know what to answer, this work shop is for you.

Competition in business is a cold reality… so how do you win the marketing war? The best way is to start out by identifying your best target markets and then focus your efforts with a great niche marketing strategy.

In this workshop,  your instructor, Debbra Sweet, will “pull back the curtain” revealing to you the secret insider information that the pros and big corporations use to make billions of dollars every year.

Learn how to create the barrel that all the fish are in so you can fish from your barrel anytime you want. You will be astounded at just how easy and inexpensive this process really is!

In this fun, focused, hands on classroom style workshop, Debbra will show you the steps you must take to define and reach your best target market on a limited budget- for online, offline and  word of mouth marketing.

Register today and reserve your seat. You will walk out of this workshop ready to apply the information you learn- and see your marketing results go up!

Who should attend:

Business Professionals that do word of mouth marketing

Businesses who advertise through direct mail, email or print media

Businesses who already are using social media- or who want to use social media

Businesses who need to increase marketing results

Learn secret insider information that the pros and big corporations use to make billions of dollars
How to use target marketing for planning your online and offline marketing strategies
Reach your best target market on a limited budget.

 

 

 

About the Instructor:

The founder of Sweet Marketing Solutions, Debbra Sweet specializes in working with business owners and executives to help them increase their bottom-line through planned, targeted, effective marketing. Her personal passion of “showing people there’s a better way to produce results” in marketing their business lays the foundation for the inspiring and motivating topics she speaks, writes and teaches on.

Always focusing on an end result, Debbra helps to streamline the vastness of marketing, sales and leadership so business owners can be comfortably involved when they are working towards achieving marketing growth goals. Her unique blend of understanding business systems, a great sense of value in client relationships and endless creativity are key elements that Sweet uses to deliver value packed information to audiences around the country.

Through her company, Sweet Marketing Solutions, she developed a revolutionary system called “Marketing Made Easy ™” – a home study course and training program designed to help start ups, small businesses or companies on a limited budget achieve great results with marketing.

For mid size companies, Debbra’s keen insights and experiences help deliver maximum results for more established companies that are ready to take on strategic growth through her CAN-DO™ Process. This process creates a laser focused strategic marketing plan designed to support business growth for the next three to five years for her clients.

Companies that want online results but do not have the time for the learning curve involved in Social Networking and Media benefit from the Web Marketing Done For You Program offered by Sweet Marketing Solutions.