Leadership Skills Training Expert Debbra Sweet Speaks on Growing Business by Referrals

This Thursday, February 5th, Debbra Sweet will be one of the featured speakers at the upcoming BNI San Diego Event in recognition of International Networking Week 2015.

Yesterday kicked off the 2015 International Networking Week, filled with events taking place globally to recognize the impact that word of mouth networking (referrals) has had in the businessbusiness-card-exchange community.

Part of that global celebration includes a local event taking place Thursday, February 5th from 11:30 am until 5 pm at the Handlery Hotel in Mission Valley, hosted by BNI San Diego.

Debbra Sweet, a leadership expert, who specializes in change management in the areas of body, mind and business, was invited to speak on the topic of the ‘Growing Your Team” as part of the event.

Sweet has developed a reputation as a leader who not only teaches, trains, coaches and consults on the subjects of leadership, business, marketing, sales and wellness- but she is one whose peers confidently share “She lives it.”

Those who have been clients, students or attendees at any of Sweet’s events say: “There are people talk about doing things. Then are people who do. Debbra is a doer. What she says she’ll do, she delivers150%”.

Others declare: “She has the ability to engage you from the beginning with confidence and comfort. You know standing before you is someone who will lead and who truly cares about you, your success and your results”.

Sweet is has been a Director Consultant for the local BNI region for 10 years, and has been involved with this organization for close to 18. She is a Certified Trainer in Word of Mouth Marketing and will be delivering a workshop designed to teach attendees on how to effectively grow their networking team, contact sphere and client base through a strategic approach that leverages time and delivers results.

This is a day of interactive attendee participation workshops featuring the topics of:

• Embrace Quality
• Grow Your Team
• Seek Engagement

Dr. Ivan Misner, founder & BNI Chairman of Board will open the session via webcam. He will address “3+1 = Member Success”, and will be taking personal questions from the attendees.

A successful business owner of a few different companies, Debbra Sweet is located in San Diego County. She is also a best selling co-author of the New York Times Best Seller “Masters of Sales” and the lead author in the “Power of Leadership” book series

Sweet specializes in working with business owners and executives. At Sweet Marketing Solutions she helps them increase their profitability through planned, targeted, effective marketing. At Thrive Right Consulting, she works with individuals, companies and organizations to help them create a solid foundation to Thrive in body, mind and business.

If you have a simple or complex problem that requires high-level thinking, Debbra has the insights, skills, attention to details and resources to provide solid solutions.
She’s ready to dig deeply into a problem or situation, sorting through the variables and nuances. Then she takes the time needed to figure out a solution. When she presents solutions and options, it will be carefully considered and presented in a rich, dynamic way with substantial content.

For more information on Debbra Sweet go to: www.DebbraSweet.com

Jump Start Your 2012 Marketing: 90 Day Planning Workshop

This past year I have been doing more speaking and specialty training classes on the subjects of: wellness, marketing, leadership, sales and successful business.

By popular interest request, I am launching a new workshop for San Diego Business Owners and Entrepreneurs:

Plan for successJump Start Your 2012 Marketing: 90 Day Planning Workshop

It’s a ‘working shop’ wherein the attendees will walk out with a tactical marketing plan for the next 90 days. If you have heard a friend, associate, neighbor or buddy say things like “I need to really be smart about building my business this year”  or “I have to do something different to grow my business. What I’ve been doing isn’t working” – those are great people to invite to this class.

You might also hear:  “I want better marketing this year- but I am not sure what to do” or, ” I have all these ideas in my head that I want to do to market my business, but I don’t know where to start”… those are also great people to tell about this class.

There is a limited capacity to the amount of people I will accept in the class room.  Right now, seats are still available- but are filling up.

Here’s a link to share with them to read more and register:  http://small-business-marketing-1-27-12.eventbrite.com/

You can share with them that if they register by 11:30 PM on Wed the 25th and use the code:  FB , they’ll get early bird ticket pricing.

Thanks for sharing and here’s to making 2012 an amazing one!

Business Breakfast Club- I get to Speak on Power of Leadership Tomorrow.

Leadership Training Skills Workshop Join Me Tomorrow as I take business owners and professionals in the Vista area as we start the upcoming 4 month series going through the Power of Leadership in Business Networking book.

This series of meetings is brought to you by the Vista Chamber of Commerce.

I am honored for the opportunity to do this. 🙂

Business Breakfast Club

Date: September 2, 2011 Time: 7:30 AM – 9:00 AM

 Event Description

Join us on Friday September 2nd for our Business Breakfast Club.  The Business Breakfast Club will be a Networking group that promotes, teaches, shares and practices “best practices” in Business.  Debbra Sweet, author of “Leadership in Networking” will be the guest facilitator/teacher.  The Business Breakfast Club will meet every other Friday at 7:30 a.m. at the Sunrise Cafe in Vista.

For more info about the Power of Leadership Books click here.

Marketing Firm Sweet Marketing Solutions Develops Marketing Training Class for San Diego Roofers

One of the things I love to do is create and deliver amazing, interactive training classes. 

Hands On Training LearningHearing people talk is one thing. Being part of the learning process as a student is another.

This event was great to do.  Working on a specialized marketing strategies training day now just for the Women Entrepreneur.

Read the press release below and let me know: What would you like to learn at an event like this?

Debbra

Marketing Firm, Sweet Marketing Solutions, based in San Diego, developed and led a special Marketing Training Event on Sat. April 9, 2011 which focused on affordability and effective marketing for San Diego Roofers .

FOR IMMEDIATE RELEASE

PRLog (Press Release)Jun 06, 2011– Sweet Marketing Solutions was founded by Debbra Sweet. Sweet’s talent as a mentor and entrepreneur is rare and visionary.  Besides an author of several books including “The Power of Leadership Book Series”, and a co-author in the New York Times Best Seller “Masters of Sales” Sweet has created an easy-to-follow marketing training series “How To” just for Roofing Contractors. Marketing Made Easy for the Roofing Contractor.
 
Sweet is not only on the board of the SDRCA, (the San Diego Roofing Contractors Association)  she is an integral aspect to the ongoing education and success of roofers. “After attending Sweet Marketing Solutions Marketing Strategies training session I was able to take the tools Debbra taught and apply it to my marketing strategies. Immediately I got results.
Who knew that something as simple as changing your approach could score you top bid for a top account?!” enthused a SDRCA associate roofer.
 
Just this year on Saturday April 9th Debbra facilitated a marketing training event developed by her for the Southern California SDRCA members. This event was sponsored by Dry Force, a local water mitigation company.  The SDRCA provides on- going education and training to the roofing members. The roofers in the SDRCA are top tradesmen, educated and up-to-date on the new materials and methods of roofing.
 
It is opportunities like the marketing training taught by Sweet Marketing Solutions that help the roofers to ascend up their tradesman ladder.Sweet Marketing Solutions takes a unique approach when consulting their clients. First and foremost, it is their goal to educate their clients by teaching them about the marketing industry and the importance of effective marketing – including effective networking. “It is essential that the roofers understand the important of networking,” states Sweet.
 
“The goal of this training session with the SDRCA is to showcase the importance and benefits of working in alliance with Dry Force to gain business and to support the community”.The purpose of the training day was to help roofers to communicate more effectively with San Diego homeowners by showcasing the benefits of working with an association member when having maintenance and new roofs installed. Sweet, who specializes in effective marketing, works with contractors and tradesmen around the country.
 
 Her ongoing success in helping contractors and tradesmen to build and maintain a successful and lucrative business through affordable and effective marketing has earned her a reputation nationally recognized by marketing gurus.Many training sessions available for contractors these days are dull and diluted by rote dialect and PowerPoint’s. Instructors are spending hours talking at you rather than talking to you. Not Debbra. Her interactive teaching style brings her workshops to life by enticing contractors to dig under the surface and ask questions. Although time may be focused on the training agenda, none is wasted as Debbra makes the time to individually address each question.

Sweet recognizes the importance of building and fostering relationships for the success and progression of businesses in the same work force. Roofing and home water mitigation are two interrelated trades. Sweet recognized the natural relationship and set up this event with Dry Force and the SDRCA roofers. “They already co-function in the same industry, so why not help each other in building reputation, trust and credibility within a common community,” states Sweet.

Sweet’s main goal for the marketing training session was to help the SDRCA and Dry force recognize the importance in building strong relationships with one another and team up to accomplish their common goal to help the home owner receive top quality service the first . “It is great to know that we can confidently recommend Dry Force to our homeowners that contact us about flooding,” proclaimed an associate roofer post-training.

As a marketing firm  Sweet Marketing Solutions takes pride helping contractors to attain and improve affordable and effective marketing skills. This was not the first or last training session Debbra will facilitate for the SDRCA.  Debbra and the team at Sweet Marketing Solutions look forwards to providing more marketing training seminars.  

Just because you are not a roofing contractor does not mean you are excluded from the opportunity to enhance your marketing skills with Debbra Sweet. Sweet’s marketing knowledge is applicable to many industries and can be tailored to best benefit you and your company.

To learn more about Sweet Marketing Solutions and get a jump start on your business goals this summer visit: http://www.sweetmarketingsolutions.com

# # #

“Experts in Niche Marketing Consultation and Small Business Marketing Ideas in San Diego, CA.”A division of Global Media Communications, we are a national integrated communications marketing advisory firm specializing in the development and implementation of business systems and niche marketing plans for service oriented companies.For more info see: http://www.SweetMarketingSolutions.com

Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010


Sweet Marketing Solutions Logo

Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010

On Friday, February 7, 2011 San Diego marketing consultant Debbra Sweet received an award in recognition for her leadership and high skill set for mentoring, teaching, and supporting entrepreneurs within local chapters of BNI.

FOR IMMEDIATE RELEASE

PRLog (Press Release)Feb 12, 2011 – Debbra Sweet is the founder of Sweet Marketing Solutions, an integrated marketing communications firm headquartered in San Diego.  Sweet Marketing Solutions specializes in the development and implementation of business systems and niche marketing plans for service oriented companies.

The daughter of entrepreneurs Sweet is no stranger to the unique challenges that come along with entrepreneurship.  She credits her success and ability to coach, mentor, train and lead business owners on how to achieve ROI through effective marketing to the fact that she has been surrounded in the business climate her whole life.

Taking on the spirit and excitement of owning a business at an early age, Debbra Sweet brings a unique perspective to leadership and marketing. People who know her realize very quickly that she leads with confidence, a vision for success and a can-do attitude. When it comes to setting high goals and working towards achieving them, Sweet is not afraid to set the vision a bit out of the comfort zone.

The local businesses that Sweet oversees within the San Diego BNI organization speak well of her and her willingness to stretch them to achieve what they call “outrageous goals”.   They say “With Debbra you always know where you stand. She’s not afraid to give a straight talk, but it’s done with respect and humility. She leads by example and will stand firm on keeping us accountable to the goals we set. In fact, this is one of the reasons why we’ve been able to consistently millions of dollars of business for each other in one of the worst economic times in this century.”

Debbra draws from her extensive background in sales, marketing and advertising, promotions working for large corporations as well as family owned businesses to lead and guide others to success. She has a keen ability for big picture thinking, detailed planning, and out of the box creativity.

Her hands on experience as a top producing employee in her early years in cities that were cultural melting pots, and successfully building her own businesses since 1991,
Sweet works effectively with a wide variety of businesses and people who bring diversity of backgrounds along with various levels of business acumen.

Sweet attributes the results she generates for clients as well as the San Diego BNI members she leads to the fact that she genuinely cares about helping other people and businesses succeed. She says that her willingness to serve others and do what she can to help them achieve long-term growth is motivated by the joy she feels when she witnesses that ‘a-ha moment of recognition and belief’ a person has when they realize someone is there to stand with them through thick or thin.

As lead marketing consultant at Sweet Marketing Solutions, Debbra works with entrepreneurs all over the country. As an integrated marketing firm, Sweet Marketing Solutions develops strategic marketing plans for businesses that are committed to growth.
Blending effective online and off-line marketing to create an integrated approach for short-term and long-term results, Sweet has always been a believer in the power of word of mouth marketing when it is done correctly as part of a successful business marketing plan.

BNI is the world’s largest professional networking organization. On a weekly basis, members gather together in chapters around the world for the sole purpose of generating referrals that should lead to close business for one another.   BNI is the largest and strongest organization of its type. It is well known that the reason it has been successful is due to the fact that within the organization, members receive college level education in the development of the skill sets needed to the effectively network.

Debbra has been a member of BNI since 1997. She took on a roll as a director within the San Diego area almost 6 years ago.  As a director Sweet is one of the local trainers and is certified to teach word-of-mouth marketing. She oversees seven of the 37 chapters in the San Diego region. The award she received was due to the fact that her seven chapters of entrepreneurs closed over $7.5 million in business for one another in 2010.

Her leadership skills, training, and mentoring her chapters also gained her recognition for having the top three producing chapters in the San Diego region. When you take into consideration that business by referral is not a get rich quick overnight way to build a business, those millions represent more than just closed dollars.  They represent a lot of time, dedication and high commitment to achieving success for one another.

For more information on Debbra Sweet and Sweet Marketing Solutions see: http://www.sweetmarketingsolutions.com

Sweet Marketing Solutions brings you to Get Motivated Seminar

For all of our Target Market Class Attendees:

As a Thank You for being part of this classroom workshop, Sweet Marketing Solutions has a special gift for you. At the end of the class, you will receive a ticket to the Upcoming ‘GET MOTIVATED’ event taking place at the Valley View Sports Arena in San Diego.

You will receive a complimentary $39 Executive Seating Ticket for the GET MOTIVATED seminar on March 8th, 2011!

What is The GET MOTIVATED Seminar?

The GET MOTIVATED! Seminar is America’s #1 Business Seminar, highly acclaimed by CNN, 60 Minutes, 20/20, TIME magazine, PEOPLE magazine and every major newspaper from coast to coast. This one-day blockbuster seminar will give you ground-breaking strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income! Millions of people attend our events with one good reason: there is nothing like it anywhere!

The GET MOTIVATED Seminar is an action-packed, fun-filled, explosive, exciting, inspiring, skill-building business event that is world famous for its mega-watt superstar speakers and spectacular stage production. This blockbuster one-day seminar will give you proven strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income!

Only the BEST of the BEST appear on our stage! Dazzling pyrotechnics, live music and stunning special effects set the stage for our superstar speakers who deliver riveting presentations packed with cutting-edge skills for success.

Speakers coming to the GET MOTIVATED event include:

Bill Cosby,

Joe Montana,

Steve Forbes; President and CEO of Forbes, Inc.,

General Colin Powell,

Rudy Giuliani,

Howard Putnam; Acclaimed CEO of Southwest Airlines

Lou Holtz; Renowned Notre Dame Head Coach

and more!

The GET MOTIVATED Seminar will give you and your team the latest and greatest information in the arenas of time management, leadership, goal achievement, sales training, negotiation, finances, investing, relationships, health, spiritual success, business strategies, motivation, communication skills and much more!

What Will You Learn?

Business leaders, Fortune 500 companies, educators, business owners, salespeople, medical professionals, and people from every walk of life have rely on the GET MOTIVATED Seminar as their tool to recharge. The topics we cover include time management, team building, leadership, personal development, goal achievement, sales training, negotiation skills, financial management, investing, relationships, health and fitness, spiritual success, business strategies, motivation, customer service, communication skills, productivity, and much, much more!

Attending the GET MOTIVATED Seminar is one of the best career moves you could ever make! At The GET MOTIVATED Seminar you will gain amazing new skills that will change your life!

  • How to be Better, Faster, and Different than Your Competition
  • The Top 3 Skills High Achievers Must Master
  • 7 Ways to Keep Your Customers Coming Back for Life
  • Steps to Becoming a Stronger, More Strategic Decision-Maker
  • How to Master the Art of Effective Leadership
  • Salesperson to Superstar Using the “Slight-Edge Principle”
  • 6 “KNOWS” to Get the “YES”
  • The 8 Keys to Communication– and Captivating Public Speaking
  • How to Turn Irate Customers into Lifelong Fans
  • 5 Easy Ways to Deal with Difficult People
  • Power Motivators! What to do When You Don’t Want to do Anything
  • 6 Ways to Increase Your Effectiveness
  • How to Gain Rapport With Anyone Instantly
  • How to Add Fun to the Workplace
  • 2 Things You Can Do To “Buy Time” in a Crisis
  • 4 Keys to Getting the Edge in Every Negotiation
  • How to Get Your Ideas Accepted, Acted Upon and Accomplished
  • The Time Management Secrets of High Achievers
  • Expert Listening Skills: How to Hear What They’re NOT Saying
  • How to Create an “Information Loop” that Puts You in the Know
  • Effective Meetings that aren’t Boring Time-Wasters
  • How to Hire and Keep Your Employee Dream Team
  • 5 Mental Exercises that Give You a Winning Edge
  • The Working Person’s Guide to Peak Energy and Performance
  • How to Eliminate Needless Interruptions
  • 10 Tools to Make and Manage Your Money
  • Strategic Steps for Planning a Comfortable Retirement
  • What Most Investors Don’t Know About Investing
  • 7 Things You Need to Do to Secure Your Family’s Financial Future
  • 3 Ways to Consistently Outperform the Market
  • How to Draft a Clear, Concise Blueprint for Success

This is just a small sample of the kinds of things you will learn and the benefits you will receive by attending The GET MOTIVATED Seminar!

Here’s to seeing you at the Target Markets Class- and the GET MOTIVATED event!

Debbra Sweet

 

7 Deadly Mistakes When Preparing for a Trade Show or Event- and How To Avoid Them.

Trade shows are back in swing- and having talked to some businesses that went up to the big electronics event in Vegas last week, the word on the street is- business is back.

Two to three years we saw a reduction in businesses who were using trade shows as a way to grow their business. Last year, Sweet Marketing Solutions helped more businesses get ready for success at shows.  January is the season where businesses plan or start preparing for taking their business to shows.

With that, I thought I would share an article I wrote a few years ago that gives valuable insights if you are going to participate in them this year. Whether you go to a show to walk it as an attendee- or if you want to have a booth as a vendor, this article gives valuable insight to help you maximize your time, effort and investment.

 

7 Deadly Mistakes When Preparing for a Trade Show or Event-and How To Avoid Them.
By Debbra Sweet July 05, 2007

Events take a lot of work to do, and for some people, they are the most effective way to market and promote their business.  For others, they can be very frustrating, and may seem counter productive.  If you’ve been a victim of trade show tragedy- here’s 7 deadly mistakes most people make when it comes to trade shows- and how avoiding them will make your next event more successful …

Deadly Mistake #1: Not having a plan

I put this first because it’s the biggest- and it is the foundation for your success.  Just like running your day to day business or marketing campaign, if you don’t have a plan for the results you want from the trade show or event- you can pretty much guarantee that your time will not be effective.

People attend and participate in events for different reasons.  What’s yours? Do you want to build name recognition, meet potential business contacts for referral business? Do you need a supplier or distribution source?  Are you focused on generating leads for your business- or can you even sell your product or service at the event?

Depending on the results you want, your desired effect starts with crafting a plan to get you from point A to point Z.

Deadly Mistake #2: Is the trade show/event right for you?

This may seem like a no-brainer question, but I work with many companies that want to participate in an event or trade show- but often, the events they’ve chosen will not have the right people attending that they should really be working with.

In other words, is the event you’ve decided to be at really your ideal client target audience?

What do I mean by ideal client?  I also refer to this as your best client.  Not all clients are a great fit for your company. Not all ideal clients fit into a specific target market either.  Do you know who yours are?  If not, how can you confidently know whether or not the people at the event you want to participate at are the right people for you to be talking to?

Deadly Mistake #3: Not giving enough time/ checking your details for the day of the event

Last minute planning can really add to the overall stress and expense of participating in events.   When we create any marketing piece or promotional product, a typical production time is at least 15 days- and that’s after all the art has been approved and before shipping time.

One of the simplest areas to adjust when planning for a trade show is just that. Give yourself time to plan.  Be sure to include extra time for any updates to your content, printing of paper materials and if you want to get very effective at trade shows with using promotional products- give your self plenty of time.  If you go the route of doing a complete custom made promotional product, you’ll want to budget at least 12 weeks in product development.  This planning can make a huge impact on your overall success. The more you become successful at planning the details of your event, the more you can plan on being successful while reducing your stress.

Deadly Mistake #4: Talking to everyone at the trade show

This mistake ties into deadly mistake number 2.  Once you’re at the right event, do you really need to speak with everyone?  If you’ve ever worked a booth before, you’ve probably had times when someone comes along and they seem to take up all your time- only it’s been evident that what they want to speak to you about, will lead to no business for you.  If the trade show is ‘slow’, a person like this could be a minor break in the moment- but what if it’s a busy show and you’re tied up talking to this person…when a major contact you really want to meet walks by- alone.  You just missed your opportunity.

How do you avoid this?  Is there a way to get the right people to come talk to you?   Yes.

To win the tradeshow war- you need to get the right people to your booth.

Sweet Marketing Solutions understands that there are more levels to marketing yourself at a trade show than just showing up and setting up a booth.  It starts with pre-trade show marketing. You don’t need to get everyone to come see you- just the right traffic to your booth. We can help you find creative, easy and inexpensive- yet very effective ways to get people to remember who you are.  And most importantly, we can set you up with the tools to quickly and effectively reach connect with those people you’ve just met at the trade show. With our experience, you have an opportunity to increase revenue dollars right away from your tradeshow experience.

Deadly Mistake #5: Not collecting vital info at the booth

It amazes me that people would participate in a trade show or event- but not want to use it as a way to collect data for developing contacts or leads. For some people, if they have the time and money to invest into a show where they are simply building their brand and creating a positive contribution to the overall event, then it’s a good fit.

For others, not collecting data to follow up on is a huge mistake.  This one area is critical in the success of the event.  If there’s no data to call- then how do you generate ROI?  If there’s no data to call – how will you know where your business comes from?

Data collection can be easy at a show.  It doesn’t have to be ‘aggressive’ or ‘’a hard sell’.  In fact, some of the most light hearted, attention getting ways of getting people’s information – can be the determining factor in marketing retention.  If your data collection idea is creative, people will be more likely to remember you when you do call.

Deadly Mistake #6: – Using cheap, commonly used hand outs

Did you know that there’s over 800,000 promotional items to have branded with your company name and contact information on it?  Yet, when it comes to hand outs, a huge mistake occurs when people settle for purchasing the same old, inexpensive promotional items.

How can you differentiate yourself if what you hand out is the same as everyone else’s?  Plan early and get creative because waiting to the last minute to order these products can add to the cost. We can help you find original ideas with promotional items that will reinforce your brand, keep you on budget and help your company gain exposure.

Deadly Mistake #7: No follow up

I saved this one for last because in my opinion, it’s the biggest – and if you’ve invested time and money to do a trade show- but never follow up- then you’ve missed the whole point.

We all have good intentions to follow up- but typically, the 80/20 rule applies here.  20% of the people who participate in a show will actually follow up. The other 80%- will let their good intentions be just that… intention.

All too frequently, once the trade show is over, those business cards get rubber banded together and they get set by the telephone- still with good intentions- to call those people within a very short period of time.

What usually happens though- is that our good intentions last for a few days.   Business and life get in the way- so all too often, we never actually get to calling anyone in that stack of business cards. Later, we might even put a label on it so that we can remember which tradeshow we met them at.  Then after a while, the stack of business cards with a rubber band and label that has moved into a drawer turn from hot leads to cold. Next, they typically find their way into the circular file (garbage can).

Don’t let this happen to your valuable leads!

If you want to avoid those common follow-up mistakes, call Sweet Marketing Solutions today and ask about our Connection Campaigns ™ tools.  This is a package of low cost, high impact, easy to use and most importantly- well received automated collection of marketing tools that will help you leverage your time and keep expenses to a minimum. The Connection Campaigns ™ marketing tools can be used before, during and after your event- and will help ensure you get results for your efforts.

 

To recap and help you avoid the common deadly mistakes at trade shows and events – ask yourself this:

1. What are you doing for pre trade show marketing?
2. What are you doing at the trade show to market and differentiate yourself?
3. What are you going to do to follow up with all the leads that you’ve just received at the trade show?

Contact Sweet Marketing Solutions today. Let us show you some of our creative yet very effective and inexpensive ways to get the right people to your tradeshow booth this year. You can knock your results out of the park.  You can get the results you looking for from the tradeshow- it just takes a little bit of planning in advance.

Sweet Marketing Solutions
1-888-SWEET-85
1-888-793-3885
support@sweetmarketingsolutions.com