Business Breakfast Club- I get to Speak on Power of Leadership Tomorrow.

Leadership Training Skills Workshop Join Me Tomorrow as I take business owners and professionals in the Vista area as we start the upcoming 4 month series going through the Power of Leadership in Business Networking book.

This series of meetings is brought to you by the Vista Chamber of Commerce.

I am honored for the opportunity to do this. 🙂

Business Breakfast Club

Date: September 2, 2011 Time: 7:30 AM – 9:00 AM

 Event Description

Join us on Friday September 2nd for our Business Breakfast Club.  The Business Breakfast Club will be a Networking group that promotes, teaches, shares and practices “best practices” in Business.  Debbra Sweet, author of “Leadership in Networking” will be the guest facilitator/teacher.  The Business Breakfast Club will meet every other Friday at 7:30 a.m. at the Sunrise Cafe in Vista.

For more info about the Power of Leadership Books click here.

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Marketing Firm Sweet Marketing Solutions Develops Marketing Training Class for San Diego Roofers

One of the things I love to do is create and deliver amazing, interactive training classes. 

Hands On Training LearningHearing people talk is one thing. Being part of the learning process as a student is another.

This event was great to do.  Working on a specialized marketing strategies training day now just for the Women Entrepreneur.

Read the press release below and let me know: What would you like to learn at an event like this?

Debbra

Marketing Firm, Sweet Marketing Solutions, based in San Diego, developed and led a special Marketing Training Event on Sat. April 9, 2011 which focused on affordability and effective marketing for San Diego Roofers .

FOR IMMEDIATE RELEASE

PRLog (Press Release)Jun 06, 2011– Sweet Marketing Solutions was founded by Debbra Sweet. Sweet’s talent as a mentor and entrepreneur is rare and visionary.  Besides an author of several books including “The Power of Leadership Book Series”, and a co-author in the New York Times Best Seller “Masters of Sales” Sweet has created an easy-to-follow marketing training series “How To” just for Roofing Contractors. Marketing Made Easy for the Roofing Contractor.
 
Sweet is not only on the board of the SDRCA, (the San Diego Roofing Contractors Association)  she is an integral aspect to the ongoing education and success of roofers. “After attending Sweet Marketing Solutions Marketing Strategies training session I was able to take the tools Debbra taught and apply it to my marketing strategies. Immediately I got results.
Who knew that something as simple as changing your approach could score you top bid for a top account?!” enthused a SDRCA associate roofer.
 
Just this year on Saturday April 9th Debbra facilitated a marketing training event developed by her for the Southern California SDRCA members. This event was sponsored by Dry Force, a local water mitigation company.  The SDRCA provides on- going education and training to the roofing members. The roofers in the SDRCA are top tradesmen, educated and up-to-date on the new materials and methods of roofing.
 
It is opportunities like the marketing training taught by Sweet Marketing Solutions that help the roofers to ascend up their tradesman ladder.Sweet Marketing Solutions takes a unique approach when consulting their clients. First and foremost, it is their goal to educate their clients by teaching them about the marketing industry and the importance of effective marketing – including effective networking. “It is essential that the roofers understand the important of networking,” states Sweet.
 
“The goal of this training session with the SDRCA is to showcase the importance and benefits of working in alliance with Dry Force to gain business and to support the community”.The purpose of the training day was to help roofers to communicate more effectively with San Diego homeowners by showcasing the benefits of working with an association member when having maintenance and new roofs installed. Sweet, who specializes in effective marketing, works with contractors and tradesmen around the country.
 
 Her ongoing success in helping contractors and tradesmen to build and maintain a successful and lucrative business through affordable and effective marketing has earned her a reputation nationally recognized by marketing gurus.Many training sessions available for contractors these days are dull and diluted by rote dialect and PowerPoint’s. Instructors are spending hours talking at you rather than talking to you. Not Debbra. Her interactive teaching style brings her workshops to life by enticing contractors to dig under the surface and ask questions. Although time may be focused on the training agenda, none is wasted as Debbra makes the time to individually address each question.

Sweet recognizes the importance of building and fostering relationships for the success and progression of businesses in the same work force. Roofing and home water mitigation are two interrelated trades. Sweet recognized the natural relationship and set up this event with Dry Force and the SDRCA roofers. “They already co-function in the same industry, so why not help each other in building reputation, trust and credibility within a common community,” states Sweet.

Sweet’s main goal for the marketing training session was to help the SDRCA and Dry force recognize the importance in building strong relationships with one another and team up to accomplish their common goal to help the home owner receive top quality service the first . “It is great to know that we can confidently recommend Dry Force to our homeowners that contact us about flooding,” proclaimed an associate roofer post-training.

As a marketing firm  Sweet Marketing Solutions takes pride helping contractors to attain and improve affordable and effective marketing skills. This was not the first or last training session Debbra will facilitate for the SDRCA.  Debbra and the team at Sweet Marketing Solutions look forwards to providing more marketing training seminars.  

Just because you are not a roofing contractor does not mean you are excluded from the opportunity to enhance your marketing skills with Debbra Sweet. Sweet’s marketing knowledge is applicable to many industries and can be tailored to best benefit you and your company.

To learn more about Sweet Marketing Solutions and get a jump start on your business goals this summer visit: http://www.sweetmarketingsolutions.com

# # #

“Experts in Niche Marketing Consultation and Small Business Marketing Ideas in San Diego, CA.”A division of Global Media Communications, we are a national integrated communications marketing advisory firm specializing in the development and implementation of business systems and niche marketing plans for service oriented companies.For more info see: http://www.SweetMarketingSolutions.com

Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com

Lean Marketing: Insights to Building your Marketing Muscle

The New Year is underway and the hot topic of conversation is “Running your company Lean”. Smartbuilding marketing muscle businesses who have weathered the past couple years realized a few things:

  • The need to really take a look at operations and ask “What is working? What is not? Where can we stream line our procedures?”
  • The need to really take a look at their marketing and ask “”What is working? What is not?”
  • If we are going to stay in business, we need to INCREASE marketing- and be consistent.

Times have truly changed and having a strategic integrated research based marketing firm help you develop marketing that produces real, trackable results from the start- is just smart business. The top athletes, performers and business pros hire consultants to get them to the top and keep them there.

Is 2011 your year to be one of those top producing businesses?

As I have shared before, two areas we have been helping business increase marketing results… without necessarily increasing their cost is right here:

1. Sweet Marketing Solutions has been fixing up, cleaning up, and trimming the fat by reworking our clients marketing that was not converting prospects into clients.

2. We then develop streamlined, lean, powerful marketing tools that work with your business system, fit your budget – and connect you with your clients and prospects.

If you are not getting the marketing results you want – whether it is offline advertising or through internet marketingcontact me. Let’s talk.

The research and planning process we do for all of our clients marketing not only can help make you money- but it will save you money. You will see what you are paying for that isn’t working. You’ll be able to trim the fat on what’s not working, and lean out your marketing muscles with new insights on what it takes to get prospects to become customers in today’s business arena.

Anytime you can trim the fat & tone up-(professionally and personally) – you are ensuring greater results long term and short term.

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team
760-597-2790
www.DebbraSweet.com
www.SweetMarketingSolutions.com
support@sweetmarketingsolutions.com

7 Deadly Mistakes When Preparing for a Trade Show or Event- and How To Avoid Them.

Trade shows are back in swing- and having talked to some businesses that went up to the big electronics event in Vegas last week, the word on the street is- business is back.

Two to three years we saw a reduction in businesses who were using trade shows as a way to grow their business. Last year, Sweet Marketing Solutions helped more businesses get ready for success at shows.  January is the season where businesses plan or start preparing for taking their business to shows.

With that, I thought I would share an article I wrote a few years ago that gives valuable insights if you are going to participate in them this year. Whether you go to a show to walk it as an attendee- or if you want to have a booth as a vendor, this article gives valuable insight to help you maximize your time, effort and investment.

 

7 Deadly Mistakes When Preparing for a Trade Show or Event-and How To Avoid Them.
By Debbra Sweet July 05, 2007

Events take a lot of work to do, and for some people, they are the most effective way to market and promote their business.  For others, they can be very frustrating, and may seem counter productive.  If you’ve been a victim of trade show tragedy- here’s 7 deadly mistakes most people make when it comes to trade shows- and how avoiding them will make your next event more successful …

Deadly Mistake #1: Not having a plan

I put this first because it’s the biggest- and it is the foundation for your success.  Just like running your day to day business or marketing campaign, if you don’t have a plan for the results you want from the trade show or event- you can pretty much guarantee that your time will not be effective.

People attend and participate in events for different reasons.  What’s yours? Do you want to build name recognition, meet potential business contacts for referral business? Do you need a supplier or distribution source?  Are you focused on generating leads for your business- or can you even sell your product or service at the event?

Depending on the results you want, your desired effect starts with crafting a plan to get you from point A to point Z.

Deadly Mistake #2: Is the trade show/event right for you?

This may seem like a no-brainer question, but I work with many companies that want to participate in an event or trade show- but often, the events they’ve chosen will not have the right people attending that they should really be working with.

In other words, is the event you’ve decided to be at really your ideal client target audience?

What do I mean by ideal client?  I also refer to this as your best client.  Not all clients are a great fit for your company. Not all ideal clients fit into a specific target market either.  Do you know who yours are?  If not, how can you confidently know whether or not the people at the event you want to participate at are the right people for you to be talking to?

Deadly Mistake #3: Not giving enough time/ checking your details for the day of the event

Last minute planning can really add to the overall stress and expense of participating in events.   When we create any marketing piece or promotional product, a typical production time is at least 15 days- and that’s after all the art has been approved and before shipping time.

One of the simplest areas to adjust when planning for a trade show is just that. Give yourself time to plan.  Be sure to include extra time for any updates to your content, printing of paper materials and if you want to get very effective at trade shows with using promotional products- give your self plenty of time.  If you go the route of doing a complete custom made promotional product, you’ll want to budget at least 12 weeks in product development.  This planning can make a huge impact on your overall success. The more you become successful at planning the details of your event, the more you can plan on being successful while reducing your stress.

Deadly Mistake #4: Talking to everyone at the trade show

This mistake ties into deadly mistake number 2.  Once you’re at the right event, do you really need to speak with everyone?  If you’ve ever worked a booth before, you’ve probably had times when someone comes along and they seem to take up all your time- only it’s been evident that what they want to speak to you about, will lead to no business for you.  If the trade show is ‘slow’, a person like this could be a minor break in the moment- but what if it’s a busy show and you’re tied up talking to this person…when a major contact you really want to meet walks by- alone.  You just missed your opportunity.

How do you avoid this?  Is there a way to get the right people to come talk to you?   Yes.

To win the tradeshow war- you need to get the right people to your booth.

Sweet Marketing Solutions understands that there are more levels to marketing yourself at a trade show than just showing up and setting up a booth.  It starts with pre-trade show marketing. You don’t need to get everyone to come see you- just the right traffic to your booth. We can help you find creative, easy and inexpensive- yet very effective ways to get people to remember who you are.  And most importantly, we can set you up with the tools to quickly and effectively reach connect with those people you’ve just met at the trade show. With our experience, you have an opportunity to increase revenue dollars right away from your tradeshow experience.

Deadly Mistake #5: Not collecting vital info at the booth

It amazes me that people would participate in a trade show or event- but not want to use it as a way to collect data for developing contacts or leads. For some people, if they have the time and money to invest into a show where they are simply building their brand and creating a positive contribution to the overall event, then it’s a good fit.

For others, not collecting data to follow up on is a huge mistake.  This one area is critical in the success of the event.  If there’s no data to call- then how do you generate ROI?  If there’s no data to call – how will you know where your business comes from?

Data collection can be easy at a show.  It doesn’t have to be ‘aggressive’ or ‘’a hard sell’.  In fact, some of the most light hearted, attention getting ways of getting people’s information – can be the determining factor in marketing retention.  If your data collection idea is creative, people will be more likely to remember you when you do call.

Deadly Mistake #6: – Using cheap, commonly used hand outs

Did you know that there’s over 800,000 promotional items to have branded with your company name and contact information on it?  Yet, when it comes to hand outs, a huge mistake occurs when people settle for purchasing the same old, inexpensive promotional items.

How can you differentiate yourself if what you hand out is the same as everyone else’s?  Plan early and get creative because waiting to the last minute to order these products can add to the cost. We can help you find original ideas with promotional items that will reinforce your brand, keep you on budget and help your company gain exposure.

Deadly Mistake #7: No follow up

I saved this one for last because in my opinion, it’s the biggest – and if you’ve invested time and money to do a trade show- but never follow up- then you’ve missed the whole point.

We all have good intentions to follow up- but typically, the 80/20 rule applies here.  20% of the people who participate in a show will actually follow up. The other 80%- will let their good intentions be just that… intention.

All too frequently, once the trade show is over, those business cards get rubber banded together and they get set by the telephone- still with good intentions- to call those people within a very short period of time.

What usually happens though- is that our good intentions last for a few days.   Business and life get in the way- so all too often, we never actually get to calling anyone in that stack of business cards. Later, we might even put a label on it so that we can remember which tradeshow we met them at.  Then after a while, the stack of business cards with a rubber band and label that has moved into a drawer turn from hot leads to cold. Next, they typically find their way into the circular file (garbage can).

Don’t let this happen to your valuable leads!

If you want to avoid those common follow-up mistakes, call Sweet Marketing Solutions today and ask about our Connection Campaigns ™ tools.  This is a package of low cost, high impact, easy to use and most importantly- well received automated collection of marketing tools that will help you leverage your time and keep expenses to a minimum. The Connection Campaigns ™ marketing tools can be used before, during and after your event- and will help ensure you get results for your efforts.

 

To recap and help you avoid the common deadly mistakes at trade shows and events – ask yourself this:

1. What are you doing for pre trade show marketing?
2. What are you doing at the trade show to market and differentiate yourself?
3. What are you going to do to follow up with all the leads that you’ve just received at the trade show?

Contact Sweet Marketing Solutions today. Let us show you some of our creative yet very effective and inexpensive ways to get the right people to your tradeshow booth this year. You can knock your results out of the park.  You can get the results you looking for from the tradeshow- it just takes a little bit of planning in advance.

Sweet Marketing Solutions
1-888-SWEET-85
1-888-793-3885
support@sweetmarketingsolutions.com

Does Google Hate You?

How do you know if  Google hates you (or at least your website and marketing efforts).

You’ll know by your answer to this question:  Are you showing up anywhere on Google for your best search terms?

You may have heard (and it’s true) that 65% of all Google searchers click on the top 3 spots (on the left hand side of the computer screen.) Are you in the top 3 on page 1 of Google? Yahoo? Bing? Are you even showing up at all??? Because if you can’t be found on Google then in the mind of your customers you don’t exist.

Be found on the 1st Page of Google for your best keywords in as little as 3 days! Let me show you how.

NOTE: I have done this for myself and my companies. This isn’t just talk.  I can do it for you too. google organic ranking ds

Give me your name, email and web site URL. I’ll generate a free Top Secret report for you and show you how you can be crushing your competition on all the major search engines. Just fill in the form here and I’ll get started on your Free Report right away!
(A $297 Value- YOURS FREE!)

FACT: Companies on top of the first page of search engines are getting over 65% of the internet marketing web traffic. If you’re not there, they are clicking on your competitors! These days, it’s a sad fact that if you are not on the 1st page of Google then you don’t exist. The top 3 listings on Google get 65% of all the customers- everyone else gets the crumbs. Where does that leave you?

Learn How Fast You can be More Popular on Google
and Promote Your Business by using a Strategic Marketing Search Engine
Optimization Specialist!

Are you being noticed online as much as you want to be? Discover your current popularity on Google… And see how you can promote your business more. This will save you A TON of time and make your life easier. Energize your business with the hottest trend! This is a proven internet marketing Search Engine Optimization process based on a system that we’ve tested and used ourselves for years. We’ve built our business this way and we can build yours too. We work with you to help you reach your growth goals at a pace you can handle.

In your FREE TOP SECRET REPORT  that I will make for you- you’ll learn where your business ranks on the major search engines, what your competitors are doing online and how you can show up getting most of the internet traffic by getting the top spots on Google. Eventually you can be controlling the entire 1st page of Google, Yahoo, Bing and all the others… Find out in your FREE REPORT how you can not only be found somewhere on the search engines, but eventually you can be controlling the 1st 10 pages of Google – ALL YOU Let me show you how!

Would being the only listing on the 1st, 2nd, 3rd page and so on be of value to you? Then fill out the form above to get your Top Secret Report specially developed just for your business showing what it will take for you to cut through your competition and rank above them on Google!

This free report offer is available to USA business only. You simply do not have any time to lose, order your FREE TOP SECRET INTERNET MARKETING REPORT today.

All my best,
Debbra Sweet, Owner of Sweet Marketing Solutions
Internet Marketing Search Engine Optimization Specialists

Hot Marketing Strategies

But my business is different! Those marketing strategies won’t work for me” … have you ever said those dangerous words?

I get this all of the time: “My business is different. Your marketing strategies won’t work for me.”

Hmmm. Really… are you sure?

Because the last time I checked, ALL businesses:

1. Have competitors
2. Must advertise or somehow get people to know about them
3. Must convince people to buy
4. Must hang on to their customers
5. Must attempt to avoid failure while on the path to profitability, wealth and success

Granted, marketing media has changed. It’s hard to believe that just five years ago, YouTube, Facebook, etc. were non-existent.

But people have not changed one iota

“What’s in it for me” (WIIFM) has been the driving force in just about everything since Day One.

Consumers are just like me and you. We all have the same emotions, fears and tendencies as everyone else on the planet.

So how the heck is your business different?

Thinking this way creates a massive roadblock to making any real progress.

Take relationship marketing.

You want (need, actually) to keep your clients from wandering off. Plus, you want your customers to buy more and to buy often.

Proactive relationship marketing will accomplish all of this by satisfying your customers burning quest for WIIFM.

And it does not matter what business you are in.

I don’t care if you have a restaurant, sell insurance, pump gas or own a funeral home. It doesn’t matter if you live in a big city or a small town.

All businesses either make stuff or they do stuff for people. We keep score by how much stuff we sell at the end of the day.

So don’t rip yourself off by using this excuse to let you off the hook from trying relationship marketing, such as can be built by a quality company newsletter.

Remember, you are selling to humans, not Vulcans. Humans have emotions; and we use them daily to make decisions, no matter what we are buying.

So at its core, your business is really no different from anyone else’s because it’s the relationship with the customer that means everything to your success.

If you need ideas on how to connect better with your clients, prospects, (family and friends)- I am a Certified Referral Relationship Trainer.  There are some special skill sets you can learn and develop to make your marketing efforts effective in the short term and long term.  Drop me a line or leave a comment if you need some assistance or info on this area.

Debbra Sweet