Jump Start Your 2012 Marketing: 90 Day Planning Workshop

This past year I have been doing more speaking and specialty training classes on the subjects of: wellness, marketing, leadership, sales and successful business.

By popular interest request, I am launching a new workshop for San Diego Business Owners and Entrepreneurs:

Plan for successJump Start Your 2012 Marketing: 90 Day Planning Workshop

It’s a ‘working shop’ wherein the attendees will walk out with a tactical marketing plan for the next 90 days. If you have heard a friend, associate, neighbor or buddy say things like “I need to really be smart about building my business this year”  or “I have to do something different to grow my business. What I’ve been doing isn’t working” – those are great people to invite to this class.

You might also hear:  “I want better marketing this year- but I am not sure what to do” or, ” I have all these ideas in my head that I want to do to market my business, but I don’t know where to start”… those are also great people to tell about this class.

There is a limited capacity to the amount of people I will accept in the class room.  Right now, seats are still available- but are filling up.

Here’s a link to share with them to read more and register:  http://small-business-marketing-1-27-12.eventbrite.com/

You can share with them that if they register by 11:30 PM on Wed the 25th and use the code:  FB , they’ll get early bird ticket pricing.

Thanks for sharing and here’s to making 2012 an amazing one!

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Color Me Purple

One thing I have learned to love and appreciate is the importance of planning.   Usually I start my business planning for the next year in Nov.  Then, I work on the finer details of my plans in Dec.

Now that December is here, I am ready for the next level of my plans. Business growth plans and the marketing plans which go along accordingly.

People who see me out and about usually comment on my organization of everything I do. In part, day plannerit starts with an old school approach: I simply use a good old fashioned weekly calendar.  I actually hate spending money on a calendar (I think they charge too much)… but, each year I am glad I invested into one. In fact, I get a good one (so I spend a bit more.) 

With all the technology out there- I know I could be ‘up with the times’ but a physical calendar works for my kinetic learning style. Also I never have to worry about a battery going out and losing all my data.

My calendars need to have a very good cover as this is used daily and it travels out and about with me.  This years calendar I chose is a nice lavendar covered one. The store did not have preferred deeper purple… so lavendar it is.   I know this is goofy- but I have to like looking at the calendar since I use it every day. 🙂

I must say, I was pleasantly treated to a good upsell at the check out counter. Rarely do I see a sales rep do a good upsell so it was a treat for me to be the recipient of a perfectly excuted one!!  LOL!   The gal checking my lavendar calendar out at the cash register said “Since you have such a nice purple calendar… you need a purple pen to to with it.  I just happen to have one right here. ”  I smiled and asked her if it had purple ink.  She said “Yes!” and did a perfect demonstration. She then handed me the pen and paper to write on. I did, and I bought.

She had no way of knowing that I used to always write important things in purple ink. It had been a long time since I had a pen like that.

So- how does this tie into my year end planning: its’ simple.  I now have my purple calendar, my purple pen to go along w/ my purple glasses, desk lamps and other accessories.  Although purple is my personal favorite color- you will find that I actually love many colors that are jewel toned. I use color very wisely – depending on my need and environmnet.

To wrap up: if you love purple, here’s what some say about your personality. This one fits me pretty well:

Purples are highly individual, fastidious, witty and sensitive, with a strong desire to be unique and different. Temperamental, expansive and artistic, a Purple person may become aloof and sarcastic when misunderstood. If you chose Purple, you tend to be unconventional, tolerant and dignified, likely to achieve positions of authority.

Have some fun and be sure to pencil in time before the end of the year to do your planning. Good leaders and good marketers know how valuble this quiet time is. It’s an investment into your future.

If you need help with marketing planning so what you do is effective, I can help. I’ve done simple 6 month at a glance ‘yellow pad’ plans- along with agency level 3,5, 10 year and exit strategy plans.  Businesses need to plan now more than ever before to create profitablity short term and long term.

Happy Planning!

Debbra

Business Breakfast Club- I get to Speak on Power of Leadership Tomorrow.

Leadership Training Skills Workshop Join Me Tomorrow as I take business owners and professionals in the Vista area as we start the upcoming 4 month series going through the Power of Leadership in Business Networking book.

This series of meetings is brought to you by the Vista Chamber of Commerce.

I am honored for the opportunity to do this. 🙂

Business Breakfast Club

Date: September 2, 2011 Time: 7:30 AM – 9:00 AM

 Event Description

Join us on Friday September 2nd for our Business Breakfast Club.  The Business Breakfast Club will be a Networking group that promotes, teaches, shares and practices “best practices” in Business.  Debbra Sweet, author of “Leadership in Networking” will be the guest facilitator/teacher.  The Business Breakfast Club will meet every other Friday at 7:30 a.m. at the Sunrise Cafe in Vista.

For more info about the Power of Leadership Books click here.

Leadership Development Training Expert Debbra Sweet Speaks to No. County Women’s Networking Group

On July 13 2011 Debbra Sweet, founder of Sweet Marketing Solutions and Author in the Power of Leadership Book series, taught about the Power of Leadership in Business Networking to the North County Woman’s Networking Group.

FOR IMMEDIATE RELEASE

debbra-sweet-the-power-of-leadershipDebbra Sweet The Power of LeadershipPRLog (Press Release) – Aug 28, 2011 – The most influential women in women history did not succeed merely by themselves. They had a cohort of their fellow women peers to look to for help, support and inspiration. These historical figures are teachers to womankind, just as much as mothers are teachers to their children and teachers to the rest of the world through their sharing of knowledge, experience and wisdom.

Debbra Sweet, a leadership expert, who specializes in change management in the areas of marketing, business, leadership, and wellness was invited to speak at the North County Woman’s In Networking Group (NCWIN) on the topic of the ‘Power of Leadership In Business Networking’.

 

Sweet, a successful business owner of a few different companies located in San Diego County, is also an author and speaker in the areas of leadership, business, marketing, sales and wellness.   Sweet is getting booked often now to speak on the topic of Leadership in Business Networking.

Her years of teaching and building businesses by way of integrating word of mouth marketing and networking has positioned Sweet as a leader in this area. Her track record is strong as she has helped many businesses develop ROI in the millions with her knowledge, teaching and training on this subject.

When asked about the books concept, Debbra shares “This book is not about teaching how to be a leader. This is not about how to network. The concept is how to Be a leader When networking.”   She goes on to say “The world is a different place today. It’s not enough to just talk about leadership. You have to live it.  In business, a core commonality of people is to network, to build community.”

She continues: “Unfortunately, there are many people who come to networking situations with lack of knowledge that every thing they do has a direct result on whether they will, or will not, achieve the goals they set forth with their networking.  This book, along with the leadership training program my company has, opens up eyes and awareness that one must be a leader when networking.  This subject is hot on the ears of those who want better business, better results, better relationships- whether it is in the corporate world, mom and pop businesses, amongst college  peers or even at social events.”

The NCWIN, who brought Sweet into their luncheon event on the 13th of July, is a collaboration of prestigious businesswoman and entrepreneurs in San Diego North County. The NCWIN’s goal is to promote networking with the common focus: to aid one another in owning and developing successful businesses.

Sweet was invited to speak at the July luncheon and the attendee’s were riveted to the content she shared.  Sweet’s unique delivery engages the participants and grasps their attention.  “I speak to the participants and with the participants, not at them,” she explained.  Sweet’s positive disposition and upbeat personality left her audience craving more; more information, more knowledge, more Sweet!

The response Debbra received from the women at NCWIN was overwhelmingly positive and motivational. “The women were hungry for more and eager to share what they learned with their family and friends. Leaderships transcends past the business world and into all aspects of our lives,” Sweet informed.  

Sweet speaks at national and international conferences too.  Since her expertise is not exclusive to Leadership, she often will get asked to teach and train on other subjects as well.   What she does best is help people identify those areas they need to, and want to, grow in.  She then helps them research, plan, implement and navigate through the steps needed to achieve success.

“It is inspirational and invigorating to have an esteemed businesswoman, mentor and mother as a motivator and educator speaking to our members,” proclaimed one of the NCWIN board members.  “Sweet really does have the niche for public speaking.”

It is her professional and personal experiences that validate her reputation with these women. People are looking for someone they can look up to, aspire to, someone who is easy to talk to on a personal basis. That is exactly what Sweet does. She is relatable.  She is a people’s person. She is successful and is a great mentor of success.

Summary:

Leadership Training expert, Debbra Sweet,  is called “A People Mover”. She’s an agent of change. In life, business, marketing, sales, leadership, health & wellness.

A believer that change, on a larger scale, starts first with the individual Debbra Sweet is an advocate for the power and potential of human capital. She’s a living example of the unlimited creativity of mind, the resilience in the physical body and emotional spirit- and a supporter of systems for accountability that tie it all together. As an agent of change- her focus is single; to help others produce amazing results.

For more information about the Power of Leadership Book series or to book Debbra for an event, go to http://www.DebbraSweet.com
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Marketing Firm Sweet Marketing Solutions Develops Marketing Training Class for San Diego Roofers

One of the things I love to do is create and deliver amazing, interactive training classes. 

Hands On Training LearningHearing people talk is one thing. Being part of the learning process as a student is another.

This event was great to do.  Working on a specialized marketing strategies training day now just for the Women Entrepreneur.

Read the press release below and let me know: What would you like to learn at an event like this?

Debbra

Marketing Firm, Sweet Marketing Solutions, based in San Diego, developed and led a special Marketing Training Event on Sat. April 9, 2011 which focused on affordability and effective marketing for San Diego Roofers .

FOR IMMEDIATE RELEASE

PRLog (Press Release)Jun 06, 2011– Sweet Marketing Solutions was founded by Debbra Sweet. Sweet’s talent as a mentor and entrepreneur is rare and visionary.  Besides an author of several books including “The Power of Leadership Book Series”, and a co-author in the New York Times Best Seller “Masters of Sales” Sweet has created an easy-to-follow marketing training series “How To” just for Roofing Contractors. Marketing Made Easy for the Roofing Contractor.
 
Sweet is not only on the board of the SDRCA, (the San Diego Roofing Contractors Association)  she is an integral aspect to the ongoing education and success of roofers. “After attending Sweet Marketing Solutions Marketing Strategies training session I was able to take the tools Debbra taught and apply it to my marketing strategies. Immediately I got results.
Who knew that something as simple as changing your approach could score you top bid for a top account?!” enthused a SDRCA associate roofer.
 
Just this year on Saturday April 9th Debbra facilitated a marketing training event developed by her for the Southern California SDRCA members. This event was sponsored by Dry Force, a local water mitigation company.  The SDRCA provides on- going education and training to the roofing members. The roofers in the SDRCA are top tradesmen, educated and up-to-date on the new materials and methods of roofing.
 
It is opportunities like the marketing training taught by Sweet Marketing Solutions that help the roofers to ascend up their tradesman ladder.Sweet Marketing Solutions takes a unique approach when consulting their clients. First and foremost, it is their goal to educate their clients by teaching them about the marketing industry and the importance of effective marketing – including effective networking. “It is essential that the roofers understand the important of networking,” states Sweet.
 
“The goal of this training session with the SDRCA is to showcase the importance and benefits of working in alliance with Dry Force to gain business and to support the community”.The purpose of the training day was to help roofers to communicate more effectively with San Diego homeowners by showcasing the benefits of working with an association member when having maintenance and new roofs installed. Sweet, who specializes in effective marketing, works with contractors and tradesmen around the country.
 
 Her ongoing success in helping contractors and tradesmen to build and maintain a successful and lucrative business through affordable and effective marketing has earned her a reputation nationally recognized by marketing gurus.Many training sessions available for contractors these days are dull and diluted by rote dialect and PowerPoint’s. Instructors are spending hours talking at you rather than talking to you. Not Debbra. Her interactive teaching style brings her workshops to life by enticing contractors to dig under the surface and ask questions. Although time may be focused on the training agenda, none is wasted as Debbra makes the time to individually address each question.

Sweet recognizes the importance of building and fostering relationships for the success and progression of businesses in the same work force. Roofing and home water mitigation are two interrelated trades. Sweet recognized the natural relationship and set up this event with Dry Force and the SDRCA roofers. “They already co-function in the same industry, so why not help each other in building reputation, trust and credibility within a common community,” states Sweet.

Sweet’s main goal for the marketing training session was to help the SDRCA and Dry force recognize the importance in building strong relationships with one another and team up to accomplish their common goal to help the home owner receive top quality service the first . “It is great to know that we can confidently recommend Dry Force to our homeowners that contact us about flooding,” proclaimed an associate roofer post-training.

As a marketing firm  Sweet Marketing Solutions takes pride helping contractors to attain and improve affordable and effective marketing skills. This was not the first or last training session Debbra will facilitate for the SDRCA.  Debbra and the team at Sweet Marketing Solutions look forwards to providing more marketing training seminars.  

Just because you are not a roofing contractor does not mean you are excluded from the opportunity to enhance your marketing skills with Debbra Sweet. Sweet’s marketing knowledge is applicable to many industries and can be tailored to best benefit you and your company.

To learn more about Sweet Marketing Solutions and get a jump start on your business goals this summer visit: http://www.sweetmarketingsolutions.com

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“Experts in Niche Marketing Consultation and Small Business Marketing Ideas in San Diego, CA.”A division of Global Media Communications, we are a national integrated communications marketing advisory firm specializing in the development and implementation of business systems and niche marketing plans for service oriented companies.For more info see: http://www.SweetMarketingSolutions.com

Sweet Marketing Solutions brings you to Get Motivated Seminar

For all of our Target Market Class Attendees:

As a Thank You for being part of this classroom workshop, Sweet Marketing Solutions has a special gift for you. At the end of the class, you will receive a ticket to the Upcoming ‘GET MOTIVATED’ event taking place at the Valley View Sports Arena in San Diego.

You will receive a complimentary $39 Executive Seating Ticket for the GET MOTIVATED seminar on March 8th, 2011!

What is The GET MOTIVATED Seminar?

The GET MOTIVATED! Seminar is America’s #1 Business Seminar, highly acclaimed by CNN, 60 Minutes, 20/20, TIME magazine, PEOPLE magazine and every major newspaper from coast to coast. This one-day blockbuster seminar will give you ground-breaking strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income! Millions of people attend our events with one good reason: there is nothing like it anywhere!

The GET MOTIVATED Seminar is an action-packed, fun-filled, explosive, exciting, inspiring, skill-building business event that is world famous for its mega-watt superstar speakers and spectacular stage production. This blockbuster one-day seminar will give you proven strategies to sharpen your business skills, ignite your motivation, accelerate your effectiveness and increase your income!

Only the BEST of the BEST appear on our stage! Dazzling pyrotechnics, live music and stunning special effects set the stage for our superstar speakers who deliver riveting presentations packed with cutting-edge skills for success.

Speakers coming to the GET MOTIVATED event include:

Bill Cosby,

Joe Montana,

Steve Forbes; President and CEO of Forbes, Inc.,

General Colin Powell,

Rudy Giuliani,

Howard Putnam; Acclaimed CEO of Southwest Airlines

Lou Holtz; Renowned Notre Dame Head Coach

and more!

The GET MOTIVATED Seminar will give you and your team the latest and greatest information in the arenas of time management, leadership, goal achievement, sales training, negotiation, finances, investing, relationships, health, spiritual success, business strategies, motivation, communication skills and much more!

What Will You Learn?

Business leaders, Fortune 500 companies, educators, business owners, salespeople, medical professionals, and people from every walk of life have rely on the GET MOTIVATED Seminar as their tool to recharge. The topics we cover include time management, team building, leadership, personal development, goal achievement, sales training, negotiation skills, financial management, investing, relationships, health and fitness, spiritual success, business strategies, motivation, customer service, communication skills, productivity, and much, much more!

Attending the GET MOTIVATED Seminar is one of the best career moves you could ever make! At The GET MOTIVATED Seminar you will gain amazing new skills that will change your life!

  • How to be Better, Faster, and Different than Your Competition
  • The Top 3 Skills High Achievers Must Master
  • 7 Ways to Keep Your Customers Coming Back for Life
  • Steps to Becoming a Stronger, More Strategic Decision-Maker
  • How to Master the Art of Effective Leadership
  • Salesperson to Superstar Using the “Slight-Edge Principle”
  • 6 “KNOWS” to Get the “YES”
  • The 8 Keys to Communication– and Captivating Public Speaking
  • How to Turn Irate Customers into Lifelong Fans
  • 5 Easy Ways to Deal with Difficult People
  • Power Motivators! What to do When You Don’t Want to do Anything
  • 6 Ways to Increase Your Effectiveness
  • How to Gain Rapport With Anyone Instantly
  • How to Add Fun to the Workplace
  • 2 Things You Can Do To “Buy Time” in a Crisis
  • 4 Keys to Getting the Edge in Every Negotiation
  • How to Get Your Ideas Accepted, Acted Upon and Accomplished
  • The Time Management Secrets of High Achievers
  • Expert Listening Skills: How to Hear What They’re NOT Saying
  • How to Create an “Information Loop” that Puts You in the Know
  • Effective Meetings that aren’t Boring Time-Wasters
  • How to Hire and Keep Your Employee Dream Team
  • 5 Mental Exercises that Give You a Winning Edge
  • The Working Person’s Guide to Peak Energy and Performance
  • How to Eliminate Needless Interruptions
  • 10 Tools to Make and Manage Your Money
  • Strategic Steps for Planning a Comfortable Retirement
  • What Most Investors Don’t Know About Investing
  • 7 Things You Need to Do to Secure Your Family’s Financial Future
  • 3 Ways to Consistently Outperform the Market
  • How to Draft a Clear, Concise Blueprint for Success

This is just a small sample of the kinds of things you will learn and the benefits you will receive by attending The GET MOTIVATED Seminar!

Here’s to seeing you at the Target Markets Class- and the GET MOTIVATED event!

Debbra Sweet

 

Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com