3 Reasons Why Leading Yourself First Matters


Three little letters.

One powerful concept.

Once you understand this concept, you can start to experience the transformational benefits it can bring into your life and leading-yourselfbusiness.

What does VCP® mean?

  1. Visibility
  2. Credibility
  3. Profitability

Where you are at on the VCP curve impacts your effectiveness as a leader, your networking time, your results. (VCP applies in all facets of life. Not just business and networking.)

The VCP curve is the process of moving from invisibility, to becoming visible. Once you establish visibility then you need to reach a state of credibility, then finally achieving a level of trust that brings profitability from your time, efforts and energy.

Start seeing where you are visible

When you network as a way to grow your business or support personal causes, you are visible. When you take on a leadership position, you have immediately positioned yourself to be visible.

Whether you like it or not, visibility comes with the role and responsibility of leadership.

Being visible is easy. You can be physically present and visible by attending networking functions, meetings, showing up for work, taking care of clients, vendors and even doing things with colleagues.

Belong to any online networking groups? You have a digital life. You have a level of visibility even if you do not participate in the online activities of the groups.

Are you a member of any service club, trade organization, church, community groups? Do they have a roster of members? Do you attend their meetings? You have  a level of visibility here.

Ever stand in line at the grocery store, at the bank or even wait to get into a local sporting event? You are visible here too!

Why does awareness of your visibility matter?

Being visible is easy.  Just because you are visible does not mean you are credible.

Being credible when being being visible is a goal effective leaders strive for.

How does learning to lead yourself first, and have a goal to move up the VCP ladder matter?

People will follow those who they trust. It takes a long time to build trust, takes a few seconds to break it.

If you are visible, but not credible, people will not trust you.  Think you will get abundant, quality referrals without strong credibility?  Think again.

Think you will be a great leader when what you say and what you do are not in alignment? Think again.

What is needed to lead yourself and move from invisibility, to visibility onward to credibility?

Take action to lead yourself by:

  • being attentive to what you do
  • why you do it
  • how you do things
  • when you do things
  • where you do things and
  • with whom

The most effective leaders live and work with transparency and personal  integrity. They are highly aware that everything they do while at work or play, is a direct reflection of who they really are.

Ever seen a doctor who is clearly overweight and out of shape? They stand before you huffing and puffing. Sweat dripping down their neck, forehead and face because all they did is walk to see you?  Yet, this very doctor tells you that you need to ‘loose weight and start exercising’ to cure your ailment.

Ever call a business with a concern, or problem you need help with and the customer service person says in a rote way “I’m sorry for your problem”… but what you feel on the phone is that they really don’t care? You can tell it’s simply just a statement they are trained to say.  How does that moment make you feel? Does it add to the problem, or do their words (without feeling) provide comfort, peace and a lead to a resolve?

Those are two simple examples of people living, working, talking and yes, even ‘leading the moment’ without integrity. Both stories show a type of  visibility, but both lack credibility with their words and actions.

What you say, what you do, when you do it, how you do it and with whom…matters.

Great leaders need to be consistent in all they do.

It’s easy to fake words.  Faking behavior is not so easy – especially over the long term.

Some people will say anything to anyone to get what they want. This is not leadership.It’s manipulation. This type of person does not live with integrity. The words they say may sound sincere, but sincerity is no guarantee for truth.  It’s easy to sound sincere if the first person you lie to is yourself.

This is where the real opportunity to lead yourself really presents itself.

Are your words, thoughts, actions in alignment all the time? Everywhere and with everyone? Or, do you think,speak and act one way with some people, then change how you speak, act and think with others?

Do you put on your ‘best behavior’ hat when you network, or work with clients face to face- and turn around criticize, judge, demean or speak ill of them behind their back?

Have you boasted about how important people and relationships are only to blow off meetings, show up late all the time, come in half prepared?

What about those days where little challenges that frustrate us all have you reach a point where to complete strangers you are rude, obnoxious, belligerent simply because you feel entitled to do so since you are having a bad day?

What if this ‘bad day behavior’ happens often- and unbeknownst to you, one of your best clients, who you’ve told how much you value people – sees you from afar treating others this way? Do you think he will be your best client very long? Do you think he will refer his trusted friends to you?

Take the lead with yourself

You need to be able to lead yourself first with integrity, authenticity, transparency and willingness to ‘do what it takes’ to be your best.

Not there yet? That’s o.k. You have a place to start.

Are  you already there? Congratulations!

The best leaders will never ask anything of others that they themselves will not be willing to do. Ask yourself to be your very best self.   Be aware that your VCP is in play at all times.  You can move up the VCP curve. You can also move down it. You can move down it so far and fast that you might not be able to easily recover.  Be attentive at all times.

When you lead yourself first, you set the example. You learn through experience what it takes to have the commitment, discipline, dedication, and learning curve of how to humble your heart, set aside your ego.  Start to live with honesty to your own self, in all areas, at all times.

I am not talking about being a perfectionist – nor being perfect. No one is perfect.

I am talking about having an awareness of your strengths, your good qualities, your great qualities.  What are areas in your life and skill sets are at a place of excellence right now? What are areas in your life and skill sets that could use improvement? Where do you need support? Who can you reach out to mentor, train or support you?

Live each day, one day at a time.  Great leaders are life long learners. Learning to lead yourself takes time.

Just remember this: the concept of “Do as I say, not as I do”… doesn’t work for effective leadership.

Your actions DO speak louder than words.

People today have access to more info, more ways to spread info about you. When you lead yourself first, get your house in order.  Then you will have more insight, wisdom, an authentic voice when it’s time to network and  time to lead others.  Lead yourself with excellence so that when people talk about you, it builds your reputation.

This is vitally important when you are eventually in a place to lead the leaders.

Be the change you want to see.

You are reading this to increase your skill sets and understanding about how to be a leader when networking.

The people I work with most often want results.

To get results your networking time, you need to ‘walk the walk.

Effective Networking is about building deep, quality relationships.

Relationships take time to develop.

During that time, you are really building and increasing the trust factor between you and those you network with?

Depending upon your reason for networking, it may not be the relationship between you and your networking circle that matters.  It does, (very much)- but often, when business professionals are networking, their goal is to have access to the people your ‘people’ know.

When you lead yourself with excellence in all areas, the bond, trust between you and your first level contacts will be strong.That’s important when they go to vouch for you to their contacts. Those contacts might be their friends, family, peers, customers, vendors, acquaintances.

When you are networking, your reputation (built upon your words, actions, deeds, attitude, ethics and ability to deliver that which you say you will) has a direct impact on the reputation and quality of relationships the person who refers you has with their contact sphere.

The risk is high when we work by referrals.

If you are looking to network for many years to support your businesses, your personal life, your passions or even your social responsibility causes… your ability to lead yourself first…matters.

Your reputation matters.

Your time matters.

You matter.

Question:  What is one action you can take that will increase your credibility? Share your answer on Facebook, Twitter, or LinkedIn.

Here’s to you taking action to lead yourself!

Debbra Sweet

VCP® was developed by Dr.Ivan Misner.
Dr. Ivan Misner lives a full life. An entrepreneur, businessman, philanthropist, and bestselling author, he has achieved enormous success in each field. He is the Founder of BNI, the world’s largest business networking and referral organization. In addition, he is the Senior Partner for The Referral Institute, the world’s leading training company on referral marketing.

Leadership Skills Training Expert Debbra Sweet Speaks at RBBA on Leadership in Business Networking

This summer has been filled with the opportunities to speak at different organizations on the Power of Leadership in Business Networking.

The topic is based on the book I helped co-author and release last year. It’s exciting to see the interest in the subject. I am looking forward to the upcoming events where I will have the chance to deliver more valuable insights on this subject.

Here’ a press piece that was done about an event I spoke at in Aug:

On August 10th, 2011 the RBBA had Debbra Sweet, founder of Sweet Marketing Solutions and author in the Power of Leadership Book series, speak at their monthly luncheon on the Power of Leadership in Business Networking.



debbra-sweet-the-power-of-leadershipPRLog (Press Release)Sep 01, 2011 – Lunch and learns for working professionals can be the forum to network with other like minded business pros.   The Rancho Bernardo Business Association   (RBBA) recently brought in Debbra Sweet, a leadership expert, who specializes in change management in the areas of marketing, business, leadership, and wellness was invited to speak on the topic of the ‘Power of Leadership In Business Networking’.

Sweet has developed a reputation as a leader who not only teaches, trains, coaches and consults on the subjects of leadership, business, marketing, sales and wellness- but she is one whose peers confidently share “She lives it.”

Those who have been clients, students or attendees at any of Sweet’s events say: “There are people talk about doing things. Then are people who do. Debbra is a doer.  What she says she’ll do, she delivers150%”


Others declare: “She has the ability to engage you from the beginning with confidence and comfort. You know standing before you is someone who will lead and who truly cares about you, your success and your results”.

A successful business owner of a few different companies, Debbra Sweet is located in San Diego County. She is also an author and speaker in the areas of leadership, business, marketing, sales and wellness.   Sweet’s popularity and demand for teaching on the ‘Power of Leadership in Business Networking’ is growing rapidly.

Businesses, schools, networking and industry organizations realize the importance of delivering high valued content to employees, students and members.  The climate and need for better leadership has become keenly aware amongst people who are concerned about the state of the economy today.

Word of mouth marketing, a subject Sweet is a certified trainer in, is even more important now than ever before. This type of communication has always been present, both in the business world and personal lives. Again, with concerns about the state and stability of current events, more business owners and heads of house holds are relying upon this type of community support to ensure they make better choices when it comes to making important decisions.

Sweet was invited to speak on at the August luncheon because she excels in the topics and skill sets of leadership development and word of mouth marketing, a.k.a. networking.

The attendee’s were riveted to the content she shared.  Sweet’s unique delivery engages the participants and grasps their attention.  “I speak to the participants and with the participants, not at them,” she explained.  Sweet’s positive disposition and upbeat personality left her audience craving more; more information, more knowledge, more Sweet!

A recent correspondence between Sweet and one of the RBBA attendees included a sharing to Sweet “I did my best to really apply what you taught us.  I remembered that my leadership roles and actions are needed everywhere- even in the check out counter at the grocery store! Thank you for speaking that day. Your insights were invaluable.”

The Power of Leadership in Business Networking topic that Sweet is being booked for a featured and keynote speaker and leadership skills development trainer is based on the book she co-authored.  That book is also called “The Power of Leadership in Business Networking”. It is book four of a twelve part series in development on leadership today.

For more information on Debbra Sweet or the Power of Leadership Book series, go to: http://www.DebbraSweet.com

Leadership Skills Training expert, Debbra Sweet, is called “A People Mover”. She’s an agent of change; in life, business, marketing, sales, leadership, health & wellness.

A believer that change, on a larger scale, starts first with the individual Debbra Sweet is an advocate for the power and potential of human capital. She’s a living example of the unlimited creativity of mind, the resilience in the physical body and emotional spirit- and a supporter of systems for accountability that tie it all together. As an agent of change- her focus is single; to help others produce amazing results.