But my business is different! Those marketing strategies won’t work for me” … have you ever said those dangerous words?
I get this all of the time: “My business is different. Your marketing strategies won’t work for me.”
Hmmm. Really… are you sure?
Because the last time I checked, ALL businesses:
1. Have competitors
2. Must advertise or somehow get people to know about them
3. Must convince people to buy
4. Must hang on to their customers
5. Must attempt to avoid failure while on the path to profitability, wealth and success
Granted, marketing media has changed. It’s hard to believe that just five years ago, YouTube, Facebook, etc. were non-existent.
But people have not changed one iota
“What’s in it for me” (WIIFM) has been the driving force in just about everything since Day One.
Consumers are just like me and you. We all have the same emotions, fears and tendencies as everyone else on the planet.
So how the heck is your business different?
Thinking this way creates a massive roadblock to making any real progress.
Take relationship marketing.
You want (need, actually) to keep your clients from wandering off. Plus, you want your customers to buy more and to buy often.
Proactive relationship marketing will accomplish all of this by satisfying your customers burning quest for WIIFM.
And it does not matter what business you are in.
I don’t care if you have a restaurant, sell insurance, pump gas or own a funeral home. It doesn’t matter if you live in a big city or a small town.
All businesses either make stuff or they do stuff for people. We keep score by how much stuff we sell at the end of the day.
So don’t rip yourself off by using this excuse to let you off the hook from trying relationship marketing, such as can be built by a quality company newsletter.
Remember, you are selling to humans, not Vulcans. Humans have emotions; and we use them daily to make decisions, no matter what we are buying.
So at its core, your business is really no different from anyone else’s because it’s the relationship with the customer that means everything to your success.
If you need ideas on how to connect better with your clients, prospects, (family and friends)- I am a Certified Referral Relationship Trainer. There are some special skill sets you can learn and develop to make your marketing efforts effective in the short term and long term. Drop me a line or leave a comment if you need some assistance or info on this area.