Courting Your Customers: Are you in it for the long haul or just a one night stand?

With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.

If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.

When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?

In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships.  Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.

It takes times for a relationship to develop.  It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.

Consumers are more savvy and selective than anytime in history.

Your marketing needs to set the stage for the experience they want… before they buy.

Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”

You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.

You need to be committed to courting them for the long haul.

So how do you do that, and run your business too?

1. Have a  plan
2. Have a manageable budget
3. Be consistent

Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.

We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.

If you need new business- increasing your effective online presence is key.

If you can’t take on new business- it’s important to romance and nurture the clients you already have.

 

Our marketing firm has specialized in integrated marketing since day one.  This is now the ‘new trend’.

 

If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’.  Many people out there today are posing as experts in marketing- promising to take you to the ‘top’.  Before you enter into a relationship with them- let’s talk.

Our clients are seeing real, trackable, amazing results.

 

 

Are you ready to do the same?

We look forward to talking to you soon,

Debbra Sweet & the Sweet Marketing Solutions Team

760-597-2790

www.DebbraSweet.com

www.SweetMarketingSolutions.com

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Those Silly Questions Part 2

The question this year that I sought an answer for is: why do I do what I do? I have put a lot of thought to question-mark1that question.  And I believe I have the answer. The answer is simply because it’s what I am supposed to do.

My passion for wanting to show people there’s a better way started when I was about 12 or 13. I don’t know why, I don’t know how it started.  For many years I never really even talked about this.  It was just simply something that I knew, deep in my heart was a reason for putting my 150% into everything I do.

I believe that part of that passion came from a personal frustration of wanting to know more, to do more.  I was searching for answers for who I was and what my purpose in life was.  I did not know where to find those answers, and I sought out a lot of guidance from adult friends and people who were in my life.

Unfortunately, I never really got the answers from an external source.  I tried many things to discover what types of activities interests and work I liked, didn’t like, wanted to or did not want to do.

I knew from a young age that I wanted to be on stage in front of people blessing them with music but it seem like there was something more needed. That part of my vision seemed incomplete.  But what did complete it, was the understanding that my music and my words were a door (or a vehicle) to connect with people.

I knew that by being available to be a good friend and mentor to others that I could share with others who were searching for answers and support about their life- t that they did not have to a long sad and frustrated time trying to figure out their purpose in life.

Growing up, I had seen too many people with lines of hardship on their face.  They were good people, who had work ethic, family.  They usually had a job, but something always seemed to be missing.  Although they laughed, when I would look into their eyes, and I would hear how they would speak, what I picked up on all too often was a sense of sadness, loneliness and frustration. I could feel that they seemed stuck in their life.  I picked up on a sense of despair.  They were stuck in a rut called their life, and although options and choices and doors of opportunity were all around them.  They either didn’t see those doors, or they didn’t believe they could open them and walk through.  I would watch these people over the years, and that same hardness, sadness, loneliness and frustration never went away.

I was always the square peg in a round hole, and I realized from a very early age that geographically, where I lived, although it was in a small town, if I wanted something more, all I had to do was drive to a bigger town.

There were big towns all around us.  If you were willing to drive for an hour or two, the world could be your oyster.  I used to spend a lot of time in the library, and I would read books…lots of books.  Through reading I learned about life beyond the cities that surrounded us.  (this was way before PC’s and Google) Again, I knew that choices could be made and that resources were always around if you were willing to take a chance and reached out to somewhere beyond your comfort zone.

This is a lot of information for young girl to understand, but the fact is that I did.

It is still the same realization that is part of the passion that drives me to help other people step beyond their comfort zone to realize their dreams.

Technology has opened up a whole new world.  You don’t have to even have to leave your home anymore to open doors of opportunity!

So my passion to help people discover what doors they want to open and walk through, be empowered to make healthy, strong, solid choices -and avoid as many pitfalls as possible along the way- is even stronger than it was when I was a young girl.

So, when I ask myself why do (teach, lead, mentor, grow my businesses that provide valuable services, information, resources to help others be their best, be successful) …I do it- it is simply because I know, for me, it is the right thing to do.

What is it in your life that you want to do, you know you should do- but have been afraid to try? This is the year to take a step and open a door of opportunity for a new year and a new you!

Debbra Sweet

Marketing Strategy Event for Contractors who want 2011 Business

Breakthrough! 5 New Methods to Get More Leads,

Close Jobs & Look Like a Hero to Customers in 2011

This is a FREE event just for contractors who want

to get business in 2011.


If you have enough business already, this event is not for you.

This event is dedicated to reveal Breakthrough marketing campaigns, strategies and tools that showcase how you can co-promote your company and create more business in 2011.

Come join Sweet Marketing Solutions, RB Glass & Mirror and Alpa Graphics for this FREE event as we introduce you to:

* Power Team Partner Marketing
* Predicting Referral Business
* How to Dominate Your Business On Google
* Increasing your Direct Mail Marketing ROI
* PURLS, QR Codes and More for 21st Century Contractors

If you want effective marketing online, offline and need more business in 2011- this is a must attend event!

By registering online  you will be automatically entered into a drawing for prizes valued up to $500.

Be sure to bring business cards for networking before and after the event.

To register now go to: http://marketingstrategy.eventbrite.com/

For questions, call me at: 888-SWEET-85

See you there!

Debbra Sweet

Sweet Marketing Solutions

Power of Leadership World Launch

Daniel Sweet CEO of Pro Publishing Company and author of “The Power of Leadership” book series, Chuck Weinberger, CCIM (US Commercial Brokeage) & Ed Badrak joined me this week on January 6th in studio as the first guests of Power of Leadership Radio.

Being in studio with Daniel is always full of fun- because you never know what he’s going to say! True to form, Daniel brought his great wit, intelligence and sense of humor to the show. His sharing on why he started the Power of Leadership Book series was awesome! (If you have not read the books yet, check out: http://www.powerofleadershipbooks.com/.

Our title sponsor, Chuck Weinberger, from US Commercial Brokerage was second up. Chuck is a very introspective guy- but WOW! What a wealth of solid, steadfast knowledge and experience does he bring with him in the area of commercial real estate! For anyone who has ever wanted to get into owning commercial property, I am truly convinced Chuck is the guy to call first. (And I know many people in this field!)

Also with us is the ever humorful, Ed Badrak. I’ve known Ed for a while and I was glad to have him on the debut show with us. He’s one of the authors in the first Power of Leadership Books- ‘Finding the Leader Within’. He brings with him a cool life story of his rise in leadership. For those times in life where you’re kind of one who is ‘thrown into the trenches’ of doing something- Ed’s wisdom on leadership can be very beneficial to helping you get through those moments.

Overall- we had a fantastic time. The hour went too fast! It was great to also have listeners email us from all over the world! (It is cool to know that we have a couple of fans!! 🙂 Thank you for all those who emailed us your support, thoughts and suggestions- and – acknowledgement and encouragement for our ‘Why’ for standing strong on the topic of Leadership.

Power Of Leadership Radio World Debut

Keep on Empowering Tomorrow’s Leaders Today!
Debbra Sweet

http://www.PowerOfLeadershipRadio.com