Ethical Marketing- A topic for San Diego Radio Air Waves?

Last night I was talking to someone about the possibility of being back on San Diego radio as a co-host on a radio show. The topic of conversation about the purpose of the show is very interesting, and it has me thinking about the timing of this opportunity.

The host of the show is an advocate for people in the area of finance. He’s not a financial planner like many radio shows hosts are.  Instead, what he does is he works for people and he stands up for their rights to be treated fair and ethically when it comes to many areas of their money, income, finance, business and credit.

When we were talking about how I can possibly be a fit as a co-host of the show, we were looking at the different types of businesses that I do and the areas of expertise I offer.

The two key parts that I thought could be a fit if I were to go back on air would be in the areas:  of marketing and leadership.

Over the years, I have said often that sometimes my ethics and my morality(as two of my core values) are so strong that it actually  causes me to lose potential business opportunities.  We’ve kind of chuckled about this,  shrugged our shoulders,  then quickly dismissed the thought of being anything other than ethical or having integrity in our business practices. Those two core values are simply part of who I am and how I am hardwired.  And it’s also reflected in all of the people that are part of the teams in my businesses.

For me the interesting side of the timing of this show host coming to me is that only, about three weeks ago, I was doing research looking to see if consumers or business owners were actually interested in an ethical marketing or in working with,  ethical leadership and business.

This research was prompted by a couple of weeks worth of phone calls to business owners at the end of this last year and early in the new year.  We talked to a large amount of businesses.  They were very interested in wanting to do marketing with us, especially online marketing, which is one of our specialties. But the common theme that kept being told to us was that “they were afraid to try anything new, because they had gotten burned by everyone else that came along”.

Over the last year, another thing that I had been seeing way too often with clients and potential clients were marketing contracts that were unbelievably vague and expensive. The companies  that were to provide the services simply would never be able to follow through, nor did they! Those so called ‘experts’ just took these business owners money and were o.k. with doing little to no work for it.

I helped many companies get out of costly contracts so that they could have cash flow to work with our company.  That’s really not part of my job. It’s just my heart.  By doing this, then they have funds for us to  provide them honest ethical, and most importantly effective marketing that actually help them make money.

So the tie-in to the possibility of being on the show is the perspective that evidently- as a marketing firm-Sweet Marketing Solutions has positioned itself to be more than just an integrated marketing company. We are in essence, an advocate for business owners in the area of marketing.

We always have been this way.  I can see from this perspective that what we advocate is ethicality in marketing and honest business practices. When we take on a client, if not for the short term.  It is for the long haul. We genuinely care and take a vested interest in our clients’ success. We don’t over promise but we do our best to over deliver.  In fact,  I’m pretty clear that it is one of the reasons most of our clients stay with us for so long.

I’m not afraid to have difficult conversations.  Sometimes I have to tell them (my clients and prospects) what they may not want to hear – but what’s in their best interest to hear about their ideas for marketing and promoting a business. These types of conversation- eye to eye, heart to heart- business owner to business owner- are part of what makes us different.  We’re real. We’re grounded.  We do what we say we are going to do. What we say we’re going to do- we can (and do) deliver.

So the big question on the table is:  if I go on the radio is ethical marketing or marketing that comes from ethical and value-based and integrity-based perspectives is that something that listeners in the San Diego area really wanted know about?

Is their pain point with spending wasted money on marketing enough?

Are they ready to find out what it’s like – to work with the company, who will deliver what it says and will work with an honest budget?

Personally, I like to believe that yes, there are many companies out there who would like this type of attention and care to help them grow their business. But I’m smart enough to know that before you can have an ethical business you have to have an ethical person who is involved in the decision-making process.

And that my friends’ is the subject for another day…

Debbra Sweet


The Real Breakfast of Champions

It hit me the other day that although Wheaties Cereal used the slogan ‘The Breakfast of Champions’ for many years to help promote and market their cereal, the one thing in common of all the true champions I know is this… they all practice feeding their unquenchable desire to learn and grow.

In essence, the REAL Breakfast of Champions is to feed the brain, feed the mind AND feed the body high quality fuel!

I am blessed with having surrounded myself with real champions. Sports stars, Olympians, Musicians, Authors, Speakers, Teachers, and even amazing mom’s, dads and incredible individuals who are also ‘on the way up’.  Every single person I know who has achieved a ‘championship’ status in their life, starts out their day not only with great fuel for the physical body (good, clean food)- but most importantly, they feed their brain and monitor their input from the moment of waking up, until the time they go to bed.

When the world propounds our senses with easy to absorb ‘noise’ of negativity, it takes a firm resolve and commitment first and foremost to oneself to ‘turn off and tune out’ all the gossip, drama, “NEWS” and cup half empty attitudes. A true champion recognizes that minute by minute, hour by hour, you need to be aware of your thoughts, your feelings and your attitudes about conversation and communication around you. 

Sometimes it’s not easy. Sometimes it’s not comfortable.  Often times, it’s not ‘PC’.  If you have set in your mind that you too want to achieve greatness in your life, you want to build and lay a firm foundation for continued success and even a leader- you need to do what the champions have always done and have always known. 

If you need to, put ‘blinders’ on (like they do with a champion race horse)-so you have clear focused vision on where you are going. Those ‘blinders’ are not there all the time- but there are moments when you need to train yourself to not become distracted. When you can operate that way, continually (focused, yet completely ‘aware’ of your surroundings) then you take off the blinders.

The other thing is to feed your mind GOOD fuel, positive input each day. Start out your day that way!  Keep the TV off. Keep the newspapers folded up and unread until you’ve fed your mind FIRST with positive input that will support you in your journey for success.

Personally, I cannot remember the last time I actually ‘read’ the complete newspaper.  Let’s just say it was a long…long time ago!  (I do use them to line my bird cages with though!!)  If there is a positive story, then I may read it, otherwise, I have come to understand the power and importance of feeding the mind with POSITIVE fuel- daily.

If you start this habit, remember, you need to apply it daily. A little here, a little there.  If you say you ‘can’t find the time’… turn your bathroom into a mini library. (I hope other authors do not take offense to this suggestion… just know it will help you get your books read! LOL!) 

It’s amazing what you can accomplish in bite sizes. A book in the ‘reading room’ – if you read a paragraph or two at a time, all of a sudden becomes a page here, a page there. Next, that book will leave the ‘reading room’ and now you get into a chapter here, a chapter there.

For you, the one reading and training your brain the way champions do- you will soon become a willing athlete of learning ready to take on the next level of training on your way to champion status!

Go for it! Put on your Battle Cry for Success – and Feed your brain the way REAL Champions do! 

See you at the finish line!



'Power of Leadership Becoming the Leader Others Will Follow"

'Power of Leadership Becoming the Leader Others Will Follow"

Discover the Importance of Core Values in Producing Results You Want

What your core values are determines where your wealth will be.  Wealth is personal and it means something different to every person. Your perspective of wealth could be in your business, your relationships, your family, finances, your spirituality, free time, vacation time, the opportunity for further education and learning and even your physical health.

Core values are part of the underlying thought process that leads us to communicate in a certain way. They cause you to act, react or focus on aspects of your life and business that are most important to you. They are the deeply rooted, subconscious thought processes that run as a filter or a sounding board for your own personal outcomes.

What is a value system? How do we know what they are? How do you identify them?

Values relate to what is most important to YOU- not an injection of beliefs of what other people think you should be like or doing.

Listen in to on Tuesday, August 26th from2-3 pm PT and hear expert Chaney Weiner discuss in depth the importance of how alignment of your core values produces wealth in all areas of your life.

Chaney Weiner is an inspirational and transformational speaker and Founder of the Wealth Mastery Success Program. His knowledge and experience consists of 20 years of work and study from various disciplines to include fitness, psychology, communication, physiology, and neuroscience, and how to apply these disciplines into every day life in order to live an inspired and magnificent life.

Chaney shows and inspires people worldwide on how to achieve wealth in each of the 7 areas of life by discovering their own uniqueness based on what is most important to them while reducing any fear they may have so they can live a magnificent and extraordinary life filled with passion and purpose. 

Host Debbra Sweet and Chaney share valueable insights and reveal results producing wisdom that you can apply in your life today- to get new results tomorrow.

Tune in and enjoy the change you become!

Debbra Sweet, Your host at Power of Leadership Radio.

Power of Leadership

Power of Leadership

The Balancing Act – Part 1



One of the first steps in creating a life of prosperity and abundance is the ability to identify what is available for you to receive. The universe is full of prosperity. It is full of abundance. It’s an infinite resource that never ends. It’s ongoing and available for us to receive.

 For anything to function effectively there needs to be some kind of structure. There are laws that govern our universe called Universal Laws. These laws apply to everything, everywhere at all times in our universe. These laws enable our universe to function in an orderly fashion. Without these laws there would be chaos in the  universe.

By studying, understanding, cooperating, and applying these Universal Laws in our daily lives we can lead the most successful, fulfilling, and abundant, joyful, prosperous and healthy life possible.

The law of prosperity and abundance does indeed supply every possible need. It’s a law that applies to everyone. You have but to look around you and see the abundance. This however, is where opportunity presents itself for one to grow in understanding.

Although the universe is filled with abundance and opportunity for prosperity, it is you who must accept the prosperity and abundance – and there are some principles to discern and understand to fully manifest them in your life.

To manifest prosperity and abundance, one distinction to be clear about is the thinking process that is running your life. Are you creating a life that is based upon prosperity and abundance thinking- or upon a scarcity mindset?

There is a universal law called The Law of Attraction. What you think about the most, you will attract into your life. The majority of the people in the world tend to run on a mindset of scarcity.  It’s a mindset based upon a belief of limitations, rigidity, comfortable routines, and often the impressions of other people’s negative beliefs that feed into ones own thinking.

This scarcity mindset is strong and prevalent. You see it in reality every time you turn on the news, read most newspapers and you can hear it in most people’s conversations. From our own words it can sound like “I can’t, I won’t, it’s no use, that’s too hard”.  The news propounds scarcity thinking by talking about ‘how awful the economy is, the horrific things that people did that day, the newest disease, sickness or other destructive force that happened that week’- and much more.

These are the thoughts and conversations that turn into tabloid sensations and perpetuate the scarcity mindset circle. When you hear it one day, it becomes idle chatter and water cooler gossip the next! Some people live their whole lives around the news of others. The sensationalism of such stories is hard to resist- but resist is what you must do – if you truly want abundance and prosperity in your life.

The problem with having your thoughts running on scarcity thinking for so long– is that those thoughts and beliefs are comfortable and at home in your conscious and subconscious mind. They’re like a favorite pair of worn in sweats or slippers. When you slip into them you just say ‘aahhh’! It feels good- its familiar…it’s safe.

When you decide to change your thinking – you will begin to shift your belief system. It may not be comfortable or familiar territory but it is very rewarding when you achieve. Where you want to manifest prosperity and abundance, you need to undo what has already been programmed in your thinking. You need to undo scarcity thinking.

To do this, it starts with making the decision to change. Then, you follow it up with action. Part of the action you need to take to begin manifesting abundance is to identify what new information you need in order to ‘reprogram’ your thinking.

One element in understanding how to live abundantly is to know what is available. Are you looking for prosperity in health, finances, relationships, work, rest, emotional abundance, spiritual abundance or even material abundance? This is the easy part.

Most of these elements that people equate to abundant living can be seen around us. All you have to do is look. Once you determine what areas you want abundance in, then you can fine tune the details as to what is really available. This is the first step.  Prosperity is yours to receive- jut follow the path it leads to you. 

Stay tuned and have a prosperous day!

Debbra Sweet

Action with Intention

Action with IntentionHave you ever really stopped to consider how your actions dictate your life?  For some, this may not be a new concept. For others, it may be the first time they’ve ever heard that.

It took me sometime as I was growing up, to harness the power of that statement. It’s simple. It’s seems somewhat easy to grasp- but to understand the true magnitude behind it- you need to take a few moments to ponder just how deep and impactful those three words can really be in your life.

Many people go about their daily lives with minimal intention in what they do. In fact, most have no intention. The definition of intention is:  quality of purposefulness, or, the quality or state of having a purpose in mind.  It’s about having a purpose, a reason, a focus that leads to a desired outcome.

If you wake up in the morning simply to roll out of bed, jump in the shower and maybe get to work on time to do the ‘daily grind’, there may not be much intention -other than showing up so you can have a paycheck.

For the person who, upon rising, has a plan for the day, they’ve set a desired idea or goal that they would like to see happen- that person has taken a step to lead their thoughts and actions with intention.

The thought, goal or idea is not the intention in and of itself. It’s the desired end result. It’s really important to have an end desired result first if you’re going to achieve things in your life. Once you have that end result in thought, you have created the end goal- and now, you focus on the game plan to make that goal happen.

Here’s where action with intention really kicks in.  You have to keep your eye on the goal at all times. Think it, feel it, breathe it, smell it- embrace it as is you already have it!  Once you’ve got that, everything you do now has a purposeIt’s either going to support your goal, dream or idea- or it will distract you from it.

Now- and only now, can you start to harness the power behind action with intention.  How many times have you set out to do something … only to get distracted by the kids, tv, a phone call- a colleague popping by to shoot the breeze. If you allow yourself to get caught up in the moment, you took an action.You took a break instead of finishing what you inititally set out to do. By choosing to engage in that  moment, that distraction, your intention was ‘to take a break’.  Whether you like that or not- it’s the truth behind that decision. (Sometimes, taking a break is very important. It’s a necessary step in keeping the balance in your life.)

Once you become aware of your actions, whether they are conscious or subconscious choices, you can start to monitor the things you do. You can start  to really create a life of abundance if you choose actions with  intention that will open doors and bring people into your life that will support you along the way of reaching your goals.  You can also start to make active decisions that will intentionally eliminate distractions, naysayer’s, and non- supporters in your life.

Action with Intention is powerful. It’s a key factor in helping you live the life you’ve always wanted. Remember: when you start to apply this in your life is it requires one main thing:  ACTION.

The choice to take no action to make changes – is actually an action in and of itself. Your choice and intention behind it is to take no action.

When you choose to embrace this concept and manifest positive actions and intentions- be ready to be blown away at the world that opens up to you!

Enjoy your day – and make each action intentional!

Debbra Sweet

The Habit of Choice

Sometimes when people meet me and speak to me they comment on my positive attitude and passion for the things I do. It’s consistent and it’s strong. I’ve always considered myself an ‘eternal optimist’,  but saying that  and half-full-glassgetting to the point where you live it (positive thinking with passion ) everyday can be two different things- and mine didn’t come without having to overcome some serious obstacles in my life.

There are situations when you describe someone as being a ‘cup half empty’ or a ‘cup half full’ kind of person. I would be the ‘cup half full’. I have always had an innate ability to see opportunity where others didn’t.  I’ve also seen beyond the facades that most people put up to the public and see potential in people when they can’t see it themselves.

Taking all of this into consideration- in order for me to get to the point where I am today with my thinking (being very focused, consistently positive and intentional in my thoughts and actions) – I had to overcome some very deep, dark times in my life. I have always seen potential in others- but it was a big accomplishment to see it and believe it in myself.

I usually didn’t have someone there to get through the darkest of those times. Along the way, occasionally, there were a few people who stood by my side – and to you I am very grateful for your vision in me to be more than what I could see at that moment. Your support and actions are not forgotten – and never will be.

Most of the time though- I had to get through the struggles in my life and the ‘stuff in my head’ – on my own.  There was no internet with ready information at my fingertips to answer my questions of ‘why’ and there was very little understanding of how our thoughts dictate and impact our life.  Today we understand more about that but not everyone ‘gets’ it.

It may seem unusual to meet someone who is grounded with genuine care about others and has a great attitude.  I am one of those people. Keep in mind though, that underneath it all, I’m still human and do have a full range of emotions.  I’ve come from places and situations that I would never want to have others go through.  I thank God everyday for keeping the dreams and visions he gave me for my life burning and alive through it all.  Part of my journey and my rise from darkness is an understanding of how to create the positive things in my life I want.   It’s part of my destiny to help and show to others along the way that they don’t have to stay where they are if they genuinely want more.

Where this leads to is:  every day, and in every situation we are faced with an opportunity to make choices. Each choice leads to the next path in our road.

Your choices lead to habits and your habits create results. This can be good or bad.  The choice is always yours.  To get to the point where you make the choices that lead you down the road you want, you need to be willing to let go and move beyond the ‘reasons’ and the ‘stories’ that hold you where you are today.

One needs balance in life- and acceptance and understanding that a range of emotions (which provide momentum to our choices) is healthy.  The right choices with the right emotion behind them will help you get to where you want to go in life.  Learning that you really do have a choice in how you want to live your life is the first step to achieving your dreams. Understanding what choices are right for you comes with time.

When you meet someone who is focused and positive, you may not always grasp the opportunity that has opened up for you.  You may choose to run from it because you’re unfamiliar or uncomfortable around that type of thinking – or you can make the choice to learn from it- to embrace it and move forward.

I encourage you each day- consider the choices you are making.  Are they reactive and out of a protective habit that keeps you in a survival mode?  Or, are they intentional and grounded with a focused result in mind?

The habit of choice starts with recognizing this: you do have a choice!   Choose to survive – or choose to thrive. Your future is up to you.

Have an awesome day!

Debbra Sweet